How to Produce Content That Covers Every Stage of the Marketing Funnel

Fuel Your Funnel with AI — Generate content for awareness, consideration, and decision stages using Summrly’s content-first platform

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

How to Produce Content That Covers Every Stage of the Marketing Funnel

Most websites only create content for one stage of the funnel — usually the bottom (e.g., “buy now”) — missing out on early-stage traffic and mid-funnel engagement. With Summrly, you can generate full-funnel content in minutes. Just enter your topic, and AI will create awareness-stage blog posts (“What is keto?”), consideration guides (“Keto vs. Paleo”), and decision-focused pages (“Best keto meal delivery services”) — capturing leads at every level and guiding them to conversion.

Why a Content-First Website Solves This

Random content doesn’t build funnels. Summrly starts with your topic and maps the buyer’s journey. AI generates content tailored to each stage: educational for beginners, comparative for researchers, and persuasive for buyers. This ensures you’re meeting users where they are — increasing traffic, engagement, and conversions across the entire funnel, not just at the end.

Step-by-Step Guide

Create Your First Topic – Enter your niche (e.g., “online fitness coaching”) to trigger funnel mapping.
Set Up Your Content Focus – Choose your audience’s journey: new, researching, ready to buy.
Add Keywords – Include terms from all stages (e.g., “what is,” “vs,” “best [product]”).
Brand Details – Add your brand voice and CTAs for each funnel stage.
Complete Setup – Publish AI-generated content for awareness, consideration, and decision stages.

Enter your topic below to generate full-funnel content — and capture every type of visitor.

Case Study: Full Funnel Strategy Doubles Conversions in 10 Weeks

A coaching business only had sales pages — no top or mid-funnel content. They used Summrly to generate 30 AI-powered articles: 10 for awareness (“Signs You Need a Life Coach”), 10 for consideration (“Life Coaching vs Therapy”), and 10 for decision (“How to Choose the Right Coach”). They published them over 10 weeks. Traffic grew by 180%, email signups doubled, and coaching packages sold out — all because they finally spoke to every stage of the journey.

FAQs

Can I generate content for all three stages at once?
Yes. AI creates a balanced mix or lets you focus on one stage at a time.
Are CTAs tailored to each stage?
Yes. Awareness gets “Learn More,” consideration gets “Compare Options,” decision gets “Book a Call.”
Does this work for B2B and B2C?
Perfect for both — whether selling software, services, or products.
Can I export the content plan?
Yes. Download a full funnel map with titles, keywords, and publishing order.
Will this improve lead quality?
Yes. Educated leads convert faster and stay longer.

Summary

To win customers, you need to win their journey. With Summrly, you can generate content that guides users from discovery to decision — no gaps, no guesswork. Build a full-funnel strategy in minutes, not months, and turn casual visitors into loyal customers. No more missing stages. No more wasted traffic.

Ready to own the entire funnel? Enter your topic below and create your first full-funnel content set now.