How to Generate Product Variant Descriptions (Size, Color, Material)

HOWTO

Scale Your Product Pages with AI — Generate unique descriptions for every product variant using Summrly

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

How to Generate Product Variant Descriptions (Size, Color, Material)

Describing every product variant — like “black, size large” or “oak finish, queen size” — is tedious and repetitive. Most e-commerce sites skip it, hurting SEO and user experience. With Summrly, you can generate unique, natural-sounding descriptions for every variant in seconds. Just enter your product and attributes, and AI will create concise, benefit-driven copy that highlights fit, look, and use — helping you rank for long-tail searches and reduce returns.

Why a Content-First Website Solves This

Generic variant descriptions like “Color: Blue” don’t help SEO or conversions. Summrly starts with your product topic and uses AI to generate human-like descriptions that explain why a variant matters. For example: “The charcoal gray option pairs perfectly with modern decor and hides everyday wear.” This improves on-page content, supports semantic SEO, and helps shoppers make confident choices — reducing returns and boosting satisfaction.

Step-by-Step Guide

Create Your First Topic – Enter your product type (e.g., “linen sofa”) to begin.
Set Up Your Content Focus – Choose your audience (homeowners, renters) and tone (lifestyle, practical).
Add Keywords – Include variant details: colors, sizes, materials (e.g., “beige,” “king,” “cotton blend”).
Brand Details – Add your brand voice and key selling points (e.g., “eco-friendly,” “easy to clean”).
Complete Setup – Export or publish AI-generated descriptions for all variants in bulk.

Enter your product below to generate unique variant descriptions — and turn every option into a selling point.

Case Study: 120 Variants, 1 Hour, 35% Fewer Returns

An online furniture store had 120 product variants with no descriptive text — just dropdowns. Customers often chose the wrong size or color, leading to high return rates. They used Summrly to generate AI-powered descriptions for each variant. For “oak finish, queen bed,” AI wrote: “Warm oak grain adds rustic charm and pairs well with neutral bedding.” After adding the copy, return rates dropped by 35%, and time on product pages increased by 2.8 minutes. Shoppers felt more confident in their choices.

FAQs

Are the descriptions unique per variant?
Yes. Each combination gets original, context-aware copy — no duplication.
Can I include care or fit tips?
Absolutely. AI can add guidance like “Fits most standard twin sheets” or “Machine washable.”
Does this work for apparel, furniture, and accessories?
Yes. Ideal for any product with multiple visual or size options.
Can I export to my e-commerce platform?
Yes. Download as CSV for Shopify, WooCommerce, BigCommerce, etc.
Will this improve my SEO?
Yes. Unique content helps rank for long-tail queries like “light blue linen shirt.”

Summary

Product variants shouldn’t mean thin content. With Summrly, you can generate rich, unique descriptions for every size, color, and material — turning overlooked options into SEO and conversion opportunities. No more blank fields. No more generic labels. Just enter your product and let AI make every variant shine.

Ready to optimize your product pages? Enter your product below and generate your first set of variant descriptions now.