How to Generate Structured Data for Product Reviews and Ratings

HOWTO

Boost E-Commerce SEO with AI — Add Schema markup for product reviews using Summrly’s content-first platform

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

How to Generate Structured Data for Product Reviews and Ratings

Rich snippets — like star ratings and review counts — can double your click-through rates in search. But manually adding Schema.org markup to hundreds of product pages is technical and time-consuming. With Summrly, you can generate accurate, SEO-friendly structured data for product reviews and ratings in bulk. Just enter your product, and AI will create JSON-LD code with aggregate ratings, review count, and sample reviews — helping you earn rich results and stand out in Google.

Why a Content-First Website Solves This

Most e-commerce sites miss out on rich snippets because they don’t use Schema — or do it incorrectly. Summrly starts with your product topic and uses AI to generate valid Product and AggregateRating Schema markup. This tells Google exactly how many stars your product has and how many people reviewed it — increasing visibility, CTR, and trust in search results.

Step-by-Step Guide

Create Your First Topic – Enter your product (e.g., “organic coffee beans”) to trigger Schema generation.
Set Up Your Content Focus – Choose your average rating and number of reviews.
Add Keywords – Include key benefits (e.g., “fair trade,” “smooth flavor”) to enrich markup.
Brand Details – Add your brand name, logo, and product category.
Complete Setup – Export or publish AI-generated JSON-LD Schema on your product page.

Enter your product below to generate structured data for reviews and ratings — and start earning rich snippets today.

Case Study: 89 Products, 6 Weeks, 85% More Clicks from Search

An e-commerce site selling kitchen gadgets had strong rankings but low CTR. They used Summrly to generate Schema.org markup for 89 top products, adding AggregateRating with 4.7 stars and 128 reviews. After implementation, 72 of the pages began showing star ratings in Google results. Organic CTR increased by 85%, and conversions from search rose by 40%. Google began favoring their listings in competitive queries.

FAQs

What type of Schema does Summrly generate?
Product, Offer, and AggregateRating — all Google-compliant.
Do I need to code the JSON-LD myself?
No. AI generates clean, error-free code — just copy and paste or upload.
Can I update the ratings later?
Yes. Regenerate the Schema anytime with new review data.
Will this work with Shopify or WooCommerce?
Yes. Add the code to your theme or use a Schema plugin.
Can fake reviews get me penalized?
Yes. Always use real or representative data — never fabricate reviews.

Summary

Star ratings in search results are conversion gold — and Summrly makes them effortless. Generate accurate, SEO-safe structured data for your product reviews in seconds. No more manual coding. No more missed rich snippets. Just enter your product and let AI help your listings shine in the SERPs.

Ready to stand out in search? Enter your product below and generate your first Schema markup now.