How to Produce Content That Ranks in Google’s "people Also Ask” Section

HOWTO

Win SERP Real Estate with AI — Generate content for “People Also Ask” boxes using Summrly

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

How to Produce Content That Ranks in Google’s “People Also Ask” Section

The “People Also Ask” (PAA) box dominates search results — but most sites don’t optimize for it. With Summrly, you can generate content that ranks in PAA by answering real user questions in the right format. Just enter your topic, and AI will identify the most common related questions, then create clear, concise answers — perfect for earning featured snippets, increasing CTR, and boosting visibility.

Why a Content-First Website Solves This

Google shows PAA boxes to satisfy user intent — and sites that answer them rank higher and get more visibility. Summrly starts with your topic and uses AI to predict and answer the questions real users are asking. This means your content aligns with search behavior, increases dwell time, and earns featured snippet placements. Plus, you can generate dozens of Q&A pairs in minutes — turning your site into a go-to resource.

Step-by-Step Guide

Create Your First Topic – Enter your niche (e.g., “keto diet”) to unlock common PAA questions.
Set Up Your Content Focus – Choose your audience and depth (short answers vs. detailed explanations).
Add Keywords – Include your main term; AI will find related PAA queries.
Brand Details – Add your voice so answers sound authentic and on-brand.
Complete Setup – Publish AI-generated Q&A content as FAQs, blog sections, or dedicated pages.

Enter your topic below to generate content that answers real user questions — and capture more SERP real estate.

Case Study: 40 PAA Answers, 7 Featured Snippets, 3X Traffic

A health blog wanted to increase visibility in search results. They used Summrly to enter “intermittent fasting” and generated 40 AI-powered answers to PAA questions like “Can I drink coffee during fasting?” and “How long before I see results?” They added the Q&A to a pillar page. Within 6 weeks, the page earned 7 featured snippets, ranked in the top 3 for 55 keywords, and saw a 3X increase in organic traffic — all from content that directly answered user questions.

FAQs

Does Summrly find real PAA questions?
Yes. AI analyzes search data to surface the most common and valuable questions.
Can I use this for voice search?
Yes. PAA-optimized content performs well in voice and mobile search.
Are answers concise and clear?
Yes. AI writes in a direct, conversational style — perfect for quick understanding.
Can I add these to existing pages?
Absolutely. Export Q&A pairs and insert them into current content.
Do I need to research questions manually?
No. Summrly does the research for you — just review and publish.

Summary

“People Also Ask” questions are your shortcut to more traffic and better rankings. With Summrly, you can generate hundreds of AI-powered answers in minutes — content that satisfies users, pleases Google, and earns featured snippets. No more guessing what people want to know. No more missed SEO wins.

Ready to dominate the SERPs? Enter your topic below and start answering real user questions now.