How to Create Content That Ranks in Google’s "events” Results

HOWTO

Get Into Google Events with AI — Generate event listings with rich results using Summrly

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

How to Create Content That Ranks in Google’s “Events” Results

Google’s Events section helps users discover concerts, workshops, and local happenings — but most event pages don’t appear because they lack structured data. With Summrly, you can generate event content that ranks in Google Events. Just enter your event (e.g., “yoga retreat in Sedona”), and AI will create a detailed, SEO-optimized listing with title, date, location, description, and Event Schema — helping you appear in rich results and drive more attendance.

Why a Content-First Website Solves This

Google Events indexes content based on structured markup, clarity, and user intent. Summrly starts with your event and generates a complete page with all required fields: start/end time, venue, ticket info, and organizer. It also adds Event Schema automatically — increasing visibility in search, Google Maps, and voice assistants.

Step-by-Step Guide

Create Your First Topic – Enter your event name (e.g., “Digital Marketing Summit 2024”) to generate a listing.
Set Up Your Content Focus – Choose event type: concert, workshop, conference, or local meetup.
Add Keywords – Include location, date, and audience (e.g., “for entrepreneurs,” “family-friendly”).
Brand Details – Add your organization name, ticket link, and contact info.
Complete Setup – Publish with AI-generated content and embedded Event Schema.

Enter your event name below to generate an Events-optimized listing — and get more attendees from search.

Case Study: 8 Events, 4 Weeks, 6 Listed in Google Events

A wellness studio hosted monthly events but had no visibility in Google. They used Summrly to generate 8 AI-powered event pages with Event Schema, clear dates, and location details. Within 4 weeks, 6 appeared in Google Events results, and attendance increased by 70%. Users reported finding them via “events near me” searches and voice assistants like “Hey Google, what’s happening this weekend?”

FAQs

Does Summrly add Event Schema?
Yes. AI generates valid Event JSON-LD with all required properties.
Can I include ticket links and pricing?
Absolutely. AI adds ticket URLs, price tiers, and registration deadlines.
Does it work for virtual events?
Yes. Clearly marks online events with “Virtual” or “Live Stream” labels.
Can I use this for recurring events?
Yes. Generate templates with date placeholders for weekly or monthly events.
Will this improve my local SEO?
Yes. Event-rich pages boost local visibility and engagement signals.

Summary

Don’t let your events go undiscovered. With Summrly, you can generate Google Events-optimized content that appears in rich results, Maps, and voice search — driving more awareness and attendance. No more invisible listings. No more missed opportunities. Just enter your event name and let AI build a listing that gets found.

Ready to fill your events? Enter your event name below and create your first Events-optimized page now.