How to Repurpose One Piece of Content for All Social Media

Turn One Article into 100+ Social Posts — Create a topic-based website with Summrly and auto-generate cross-channel content

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

Repurpose One Article into Social Content for Every Platform

Wasting time rewriting the same content for Instagram, Twitter, LinkedIn, and TikTok? With Summrly, you create a content-first website where AI automatically repurposes your articles into platform-specific social posts — saving hours and keeping your messaging consistent.

Why a Content-First Website Solves Content Repetition

Instead of manually adapting content, Summrly uses your core article to generate short-form variations optimized for each social channel — all from one piece of content.

How to Repurpose Content in 5 Steps

Create Your First Topic – Enter your niche (e.g., “personal finance” or “fitness coaching”).
Set Up Your Content Focus – Choose a flagship topic (e.g., “how to budget as a freelancer”).
Add Keywords – Include platform-specific terms like “Instagram caption” or “LinkedIn post idea.”
Brand Details – Define your tone per platform (e.g., “fun on TikTok,” “professional on LinkedIn”).
Complete Setup – Generate AI-powered social snippets from your article and export to your scheduler.

Want to stop rewriting the same message?

Enter your topic below and let Summrly turn your next blog post into 50+ ready-to-post social updates — all in one click.

Case Study: The Freelance CFO

A financial coach spent 6 hours/week turning blog posts into social content. She used Summrly to create a topic-based website around “freelancer money tips.” After publishing one article, AI generated 72 social variations: Twitter threads, Instagram carousels, LinkedIn posts, and TikTok scripts. She saved 20+ hours/month and grew her audience by 3x.

Frequently Asked Questions

Can AI really write good social media captions?
Yes. Summrly adapts tone, length, and style for each platform — no generic rewrites.
Can I edit the social posts?
Absolutely. All content is fully editable — tweak hashtags, add emojis, or personalize.
Does it work for video scripts?
Yes. AI generates short scripts for TikTok, Reels, and YouTube Shorts from your articles.
Can I schedule the posts?
Yes. Copy and paste into tools like Buffer, Hootsuite, or Later — or export as CSV.
How do I get started?
Enter your topic and publish your first article. Turn One Article into 100+ Social Posts — Create a topic-based website with Summrly and auto-generate cross-channel content.

Summary

Stop wasting time rewriting content for social media. With Summrly, you create a content-first website that automatically repurposes one article into dozens of platform-optimized posts. Save time, stay consistent, and grow faster. Enter your topic now and turn one idea into a full omnichannel campaign.