How Do I Identify Which Old Content to Update for Maximum Seo Impact?

Prioritize High-Impact Content Updates — Build a topic-based website with Summrly and use AI to find outdated pages worth refreshing

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

How to Find the Best Old Content to Update — For Maximum SEO Gains

Not all old content is worth updating. But if you pick the right pages — those with traffic, backlinks, or ranking potential — a quick refresh can double your organic results. With Summrly, you can instantly audit your site and identify which outdated articles deserve a rewrite. Enter your topic or connect your site, and AI analyzes performance, relevance, and opportunity to show you exactly where to focus.

Why a Content-First Website Solves This

Most content audits are guesswork or overly complex. Summrly starts with your core topic and uses AI to score each page on key metrics: declining traffic, outdated info, keyword relevance, and backlink equity. It highlights “low-hanging fruit” — pages already ranking on page 2 or with strong engagement — so you refresh what will give you the biggest SEO return, not just what’s oldest.

Step-by-Step Guide

Create Your First Topic – Enter your niche (e.g., “digital marketing”).
Set Up Your Content Focus – Choose “content audit” or “SEO refresh strategy.”
Add Keywords – AI compares current search intent with your old content.
Brand Details – Add your goals: more traffic, higher conversions, or authority building.
Complete Setup – Connect your site or upload content — get a priority list of pages to update.

Enter your topic below to discover your highest-potential content — and unlock traffic without starting from scratch.

Case Study: A Blog That Grew Traffic by 140% in 8 Weeks

A marketing blog with 200 articles had stagnant traffic. They used Summrly to audit their content. AI flagged 12 posts that were ranking between #6–#11, had strong backlinks, but contained outdated stats. They refreshed those first. Within 8 weeks, 9 jumped to page one, and organic traffic grew by 140%. One post even started earning featured snippets.

FAQs

Q? Does Summrly analyze traffic and backlinks?
Yes. It integrates with Google Analytics and Search Console (when connected).
Q? Can I filter by content type?
Yes. Sort by blog posts, guides, product pages, or landing pages.
Q? Will it suggest what to update?
Yes. AI recommends new keywords, updated facts, and structural improvements.
Q? Can I schedule refreshes over time?
Absolutely. Use the priority list to plan a 3- or 6-month refresh calendar.
Q? Is this good for e-commerce or affiliate sites?
Perfect. Great for updating product roundups, comparison posts, or buying guides.

Summary

You don’t need to write more content — you need to improve what’s already working. With Summrly, you can identify the highest-impact pages to update and turn underperformers into traffic magnets. Save time, boost rankings, and maximize ROI from your existing content.

Enter your topic now and let AI show you where to refresh for the biggest SEO payoff.