What's the Best Way to Create Dynamic Content for User Journeys?

Power Personalized User Journeys — Build a topic-based website with Summrly and generate AI-powered dynamic content for every stage of the funnel

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

How to Create Dynamic Content for Every User Journey

Not all visitors are the same — a first-time browser needs different messaging than a returning lead. With Summrly, you can generate dynamic, stage-aware content that adapts to where users are in their journey. Enter your topic, define your funnel stages, and AI creates tailored messaging for awareness, consideration, and decision — so every visitor gets the right message at the right time.

Why a Content-First Website Solves This

Most websites show the same content to everyone, missing conversion opportunities. Summrly starts with your topic and builds content variations based on user intent and behavior. A visitor searching “what is CRM?” sees an educational guide, while one searching “best CRM for small business” sees a comparison and demo offer. This increases relevance, engagement, and conversions — without manual segmentation.

Step-by-Step Guide

Create Your First Topic – Enter your core offering (e.g., “project management tool”).
Set Up Your Content Focus – Choose “dynamic content” or “funnel-stage personalization.”
Add Keywords – AI maps search intent to funnel stages (informational, commercial, transactional).
Brand Details – Define your CTAs and messaging for each stage.
Complete Setup – Get AI-generated content blocks that adapt based on user behavior or source.

Enter your topic below to deliver the right content to the right user — automatically and at scale.

Case Study: A SaaS Company That Boosted Conversions by 2x with Dynamic Messaging

A project management software company used the same homepage for all visitors. They used Summrly to create dynamic content: new visitors saw “How to Organize Your Team Workflow,” while returning users saw “See Your Custom Plan in 60 Seconds.” After implementation, demo signups increased by 110%, and bounce rate dropped by 40%. Sales noted that leads were “better qualified than ever.”

FAQs

Q? Can I define my own user stages?
Yes. Customize stages like new visitor, returning, trial user, or customer.
Q? Does it work with Google Analytics or ad campaigns?
Absolutely. Integrates with UTM tags and audience data to serve relevant content.
Q? Can I use it on landing pages or blogs?
Yes. Apply dynamic content to any page or section.
Q? Will it help with retargeting?
Yes. Serve decision-stage content to warm leads from ads or email.
Q? Is this good for e-commerce or B2B?
Perfect. Works for product pages, SaaS, and service-based funnels.

Summary

Your website should adapt to the user — not the other way around. With Summrly, you can generate dynamic, intent-driven content that guides visitors from curiosity to conversion. Increase relevance, reduce friction, and turn more visitors into customers.

Enter your topic now and make your site respond intelligently — to every visitor, every time.