How to Create "About Us" Pages That Connect

Write About Us Pages That Build Trust — Create a topic-based website with Summrly and generate AI-powered brand storytelling

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

Create “About Us” Pages That Connect — And Turn Visitors into Fans

You don’t need a generic “We started in 2010” page. With Summrly, you create a content-first website where AI generates authentic, emotional “About Us” stories — so you build trust, loyalty, and connection.

Why a Content-First Website Wins at Brand Storytelling

Most “About Us” pages are boring or corporate. Summrly uses your mission, values, and journey to generate a narrative with conflict, purpose, and resolution — turning your origin into a powerful conversion tool.

How to Write a Connecting “About Us” Page in 5 Steps

Create Your First Topic – Enter your niche (e.g., “sustainable fashion,” “tech for seniors”).
Set Up Your Content Focus – Define your origin story, mission, or customer impact.
Add Keywords – Include terms like “our story,” “why we started,” or “mission-driven.”
Brand Details – Add your tone (e.g., “inspiring,” “humble”) and key milestones.
Complete Setup – Generate AI-powered narrative content and edit for authenticity.

Want your brand to stand out and connect?

Enter your topic in the form above and let Summrly generate your first compelling “About Us” page — no storytelling experience needed.

Case Study: EarthWear Apparel

A sustainable clothing brand had a flat “About Us” page. They used Summrly to generate a story: “How One Trip to a Landfill Changed Everything.” It added emotional depth, and conversions from the page increased by 35% — customers said they “felt the mission.”

Frequently Asked Questions

Can AI really write emotional brand stories?
Yes. Summrly uses your inputs to craft narratives with conflict, resolution, and purpose.
Can I edit the story?
Absolutely. All content is fully editable — add real events, quotes, or photos.
Does it work for any industry?
Yes. Whether you're in SaaS, e-commerce, or coaching, storytelling builds connection.
Will this help my conversions?
Yes. Emotional stories increase trust, time on page, and purchase intent.
How do I get started?
Enter your topic in the form above and generate your first brand story. Write About Us Pages That Build Trust — Create a topic-based website with Summrly and generate AI-powered brand storytelling.

Summary

You don’t need to be a writer to tell a great brand story. With Summrly, you create a content-first website that generates authentic, engaging narratives — so you connect deeper and convert more. Enter your topic in the form above and start telling your story.