How to Write a Meta Description That Will Make People Want to Click?

Boost your click-through rate — Build a topic-based website with Summrly and generate compelling, SEO-friendly meta descriptions in seconds

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

How to Write a Meta Description That Gets Clicks

Your content might be amazing — but if your meta description is boring or missing, Google users will skip right past it. With Summrly, you don’t need to write one from scratch. Our AI generates engaging, keyword-rich meta descriptions that entice clicks — and you can tweak them in seconds.

Why a Content-First Website Solves This

Because your site starts with a topic, Summrly knows what your page is about and who it’s for. It uses that context to craft meta descriptions that highlight value, urgency, or curiosity — like “Discover 7 easy vegan meals ready in 20 minutes — no cooking skills needed.” These snippets boost your click-through rate from search results.

Step-by-Step Guide

Create Your First Topic
Set Up Your Content Focus
Add Keywords
Brand Details
Complete Setup

After generating your content, go to “SEO Settings” and view the AI-generated meta description. It’s automatically optimized for length (155–160 characters), includes your primary keyword, and highlights a benefit. Edit it to add personality, a call to action, or a time-sensitive hook.

Enter your topic below to start building your site and ensure every page has a compelling reason to be clicked — right from the search results.

Real Results in 6–12 Weeks

James, a productivity blogger, used Summrly’s AI meta descriptions for his “time-blocking templates” post. His click-through rate from Google increased by 68% in 7 weeks, leading to 1,500 more visitors without changing his ranking.

Frequently Asked Questions

Q? Do meta descriptions affect SEO rankings?
Not directly — but a strong CTR signals relevance, which can boost rankings over time.
Q? Can I write my own meta description instead of using AI?
Absolutely. The AI gives you a starting point — you’re always in control.
Q? Are meta descriptions mobile-friendly?
Yes. They display clearly on all devices and are truncated at the right length.
Q? Can I preview how my meta description looks in Google?
Yes. Use the “Search Preview” tool to see your title and description as they’ll appear in results.
Q? Should every page have a unique meta description?
Yes. Summrly ensures each page has a custom one to avoid duplication and maximize CTR.

Summary

Your meta description is your first impression in search — make it count. With Summrly, you get AI-powered, click-worthy snippets that improve your visibility and traffic. No blank descriptions. No missed opportunities. Enter your topic now and give every page the edge it needs to stand out.