How to Write Product Descriptions That Actually Convert

HOWTO

Turn Features into Sales — Build your topic-based website with Summrly and generate high-converting product content

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

Write Product Descriptions That Sell — Without Being a Copywriter

Weak product descriptions cost sales. With Summrly, you create a content-first website where AI turns features into benefit-driven, emotionally compelling copy — so your products convert better, faster.

Why a Content-First Website Solves Poor Conversion

Most product pages are boring lists of specs. A topic-based website with Summrly generates persuasive, SEO-friendly descriptions focused on customer needs — not just features.

How to Write High-Converting Descriptions in 5 Steps

Create Your First Topic – Enter your product category (e.g., “organic skincare” or “ergonomic office chairs”).
Set Up Your Content Focus – Define your ideal customer (e.g., “sensitive skin,” “remote workers”).
Add Keywords – Include buyer-intent terms like “best ergonomic chair for back pain.”
Brand Details – Add your tone (e.g., “luxurious,” “trusted,” “friendly”) and USP.
Complete Setup – Generate AI-powered descriptions and edit for brand voice.

Want your product pages to convert better?

Enter your product category below and let Summrly generate high-converting descriptions — no copywriting skills needed.

Case Study: EcoGlow Skincare

An organic skincare brand had low conversion on product pages. They used Summrly to enter “natural face serum” and generated AI descriptions focused on benefits like “reduce redness” and “glow without chemicals.” After updating their site, conversion rate increased by 38% in 6 weeks.

Frequently Asked Questions

Can AI write persuasive product copy?
Yes. Summrly focuses on benefits, emotions, and customer pain points — not just features.
Can I edit the descriptions?
Absolutely. All content is fully editable — add testimonials, adjust tone, or refine claims.
Is the content SEO-friendly?
Yes. Descriptions include keyword optimization and structured formatting for search visibility.
Does it work for e-commerce platforms?
Yes. Copy and paste into Shopify, WooCommerce, or Amazon — works anywhere.
How do I get started?
Enter your product category and generate your first description. Turn Features into Sales — Build your topic-based website with Summrly and generate high-converting product content.

Summary

You don’t need a copywriter to write converting product descriptions. With Summrly, you create a content-first website that generates persuasive, SEO-optimized copy in minutes. Enter your product category now and turn features into sales.