How to Create a Pop-up to Grow My Email List?

Convert visitors into subscribers — Create a topic-based website with Summrly and launch high-converting pop-ups that grow your email list without slowing your site

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

How to Create a Pop-Up That Grows Your Email List

Are visitors leaving your site without subscribing? A well-timed pop-up can turn casual readers into loyal subscribers — and with Summrly, you can create one in minutes. No coding, no third-party tools, no performance hit. Just smart, targeted opt-ins that work.

Why a Content-First Website Solves This

When your site starts with a topic, your pop-up becomes a natural next step. Instead of generic “Subscribe Now” messages, Summrly helps you offer hyper-relevant lead magnets — like a checklist for “10-Minute Healthy Dinners” — right when the reader is most engaged.

Step-by-Step Guide

Create Your First Topic
Set Up Your Content Focus
Add Keywords
Brand Details
Complete Setup

Go to “Marketing” > “Pop-Ups” and click “Create New.” Choose a goal (e.g., “Grow Email List”), select a trigger (exit-intent, timed, scroll-based), and design your message. Add your lead magnet, CTA, and connect your email provider. Preview and publish — it’s live instantly.

Enter your topic below to start building your site and launch a pop-up that converts — not annoys.

Real Results in 6–12 Weeks

Nina, a wellness coach, added an exit-intent pop-up offering a “Stress Relief Checklist” to her “Mindful Living” site. In 8 weeks, she gained 1,200 new subscribers — with many saying, “I was about to leave, but the offer was perfect.”

Frequently Asked Questions

Q? Can I customize when the pop-up appears?
Yes. Set it to show after 30 seconds, on exit intent, or after scrolling 60% of the page.
Q? Will pop-ups slow down my site?
No. They’re lightweight and load asynchronously to protect speed.
Q? Can I target pop-ups to specific pages or audiences?
Absolutely. Show different pop-ups on blog posts vs. landing pages or by traffic source.
Q? Can I A/B test different messages?
Coming soon. Currently, you can manually switch versions to compare performance.
Q? Do pop-ups work on mobile devices?
Yes. They’re fully responsive and tap-friendly on phones and tablets.

Summary

A pop-up doesn’t have to be annoying — it can be helpful. With Summrly, you can create targeted, branded opt-ins that deliver value at the right moment. Stop losing visitors. Enter your topic now and turn exit-bound guests into engaged subscribers.