How to Set Up a Basic Retargeting Pixel to Reach Past Visitors?

Re-engage lost visitors — Create a topic-based website with Summrly and install a retargeting pixel to follow up with ads for Facebook, Google, or TikTok

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

How to Add a Retargeting Pixel in Minutes

Are visitors leaving your site and never coming back? With a retargeting pixel, you can show targeted ads to people who’ve already visited — reminding them of your offer and bringing them back. With Summrly, you can install Facebook, Google, or TikTok pixels in one click, no code required.

Why a Content-First Website Solves This

When your site starts with a topic, your retargeting ads feel relevant, not random. Someone who read your post on “eco-friendly skincare” can later see an ad for your “Zero-Waste Starter Kit” — increasing conversion chances. Summrly makes pixel setup simple and secure.

Step-by-Step Guide

Create Your First Topic
Set Up Your Content Focus
Add Keywords
Brand Details
Complete Setup

Go to “Integrations” > “Advertising” > “Retargeting Pixels.” Choose your platform (Facebook, Google, TikTok), paste your pixel ID, and click “Install.” The code is added site-wide and starts tracking visitors instantly. Use it to build custom audiences and run remarketing campaigns.

Enter your topic below to start building your site and turn one-time visitors into repeat customers with smart retargeting.

Real Results in 6–12 Weeks

Jessica, an online course creator, installed her Facebook pixel via Summrly. In 10 weeks, she ran a retargeting campaign to blog visitors and achieved a 3.2x higher conversion rate than cold traffic — with 28% lower cost per acquisition.

Frequently Asked Questions

Q? Do I need to add the pixel code manually?
No. Just enter your pixel ID — Summrly handles the rest.
Q? Can I use multiple pixels at once?
Yes. Install Facebook, Google, and TikTok pixels simultaneously for cross-platform tracking.
Q? Does it slow down my site?
No. Pixels are lightweight and load asynchronously to protect performance.
Q? Can I exclude certain pages from tracking?
Yes. Set up rules to exclude thank-you or admin pages if needed.
Q? Is it compliant with privacy laws?
Yes. Works with your cookie consent banner to ensure GDPR and CCPA compliance.

Summary

Most visitors won’t convert on the first visit — but retargeting brings them back. With Summrly, installing a pixel is fast, secure, and fully integrated. Re-engage your audience, boost ROI, and maximize every visit. Enter your topic now and start turning lookers into buyers.