How to Bulk-write "Why Choose Us" Content for Different Customer Segments

HOWTO

Create persuasive “Why Choose Us” pages — Use Summrly’s AI to generate topic-based differentiators for every audience

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

Speak Directly to Every Customer—Generate “Why Choose Us” Pages That Convert

You have one generic “Why Choose Us” page, but your customers have different needs. Homeowners care about trust. Businesses care about speed. Most companies use a one-size-fits-all message—missing conversion opportunities. What if you could generate unique “Why Choose Us” content for every customer segment—in minutes? With Summrly, you don’t need to write or strategize. Just enter your service and audience, and AI generates compelling, benefit-driven content that highlights your strengths fortheirspecific needs.

Why a Content-First Website Solves This

Generic differentiators don’t convert. Summrly starts with your customer segment as the topic and generates tailored “Why Choose Us” content that speaks to their pain points, values, and goals. This means higher engagement, stronger trust, and more conversions—without rewriting the same page over and over.

Step-by-Step Guide

Create Your First Topic: Enter your service and audience (e.g., “plumbing for landlords”) as your focus.
Set Up Your Content Focus: Choose priority: speed, reliability, cost, expertise, or customer service.
Add Keywords: Include intent-based terms like “trusted plumber for rentals,” “fast emergency response,” or “licensed and insured.”
Brand Details: Add your real differentiators: 24/7 service, flat-rate pricing, or satisfaction guarantee.
Complete Setup: Publish as standalone pages or integrate into service or location pages.

Enter your service and customer segment below to generate your first “Why Choose Us” page instantly. Convert more by speaking directly to what matters.

Case Study: 5 Segments, 63% More Conversions in 6 Weeks

An HVAC company used Summrly to create “Why Choose Us” pages for homeowners, landlords, property managers, seniors, and commercial clients. Within 6 weeks, conversion rates increased 63% on segmented pages. One page for “seniors” highlighted “no-pressure service” and “payment plans,” driving 22 new contracts.

FAQs

Q? Can I customize the differentiators per audience?
A. Yes. Input your real strengths, and AI tailors them to each segment.
Q? Will the content feel personalized and not robotic?
A. Yes. AI adapts tone, examples, and benefits to match each audience’s mindset.
Q? Can I use this on landing pages or ads?
A. Yes. Great for dedicated landing pages, sales pages, or ad copy.
Q? How fast can I generate 10+ versions?
A. Under 2 hours. Each takes under 10 minutes to customize and publish.
Q? Can this work for B2B, B2C, or franchise models?
A. Yes. Works for any business with multiple customer types.

Stop using a generic pitch. With Summrly, you can generate targeted, high-converting “Why Choose Us” content for every audience—so you speak directly to what matters most.

Enter your service and first customer segment now to generate your first version in minutes.