How to Create Social Media Post Variations for Different Platforms

Publish platform-perfect content — Use Summrly’s AI to generate topic-based posts for Instagram, LinkedIn, Twitter & more

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

Stop Repurposing Badly—Generate Social Posts Built for Each Platform

You’re posting the same content everywhere, but what works on LinkedIn flops on TikTok. Most brands copy-paste across platforms—hurting engagement. What if you could generate unique, platform-optimized social posts—in minutes? With Summrly, you don’t need to rewrite or resize. Just enter your topic, and AI generates tailored captions, hashtags, and formats for Instagram, LinkedIn, Twitter, Facebook, and more—so your content fits each audience perfectly.

Why a Content-First Website Solves This

One-size-fits-all social content underperforms. Summrly starts with your core message as the topic and generates content-first variations that match platform tone, length, and intent. This means higher engagement, better reach, and smarter content reuse—without manual rewriting.

Step-by-Step Guide

Create Your First Topic: Enter your message (e.g., “new productivity tool launch”) as your foundation.
Set Up Your Content Focus: Choose platforms: Instagram, LinkedIn, X, Facebook, TikTok, etc.
Add Keywords: Include platform-specific terms like “productivity tips” (LinkedIn), “quick hack” (TikTok), or “game-changer” (Instagram).
Brand Details: Add your tone, CTA, and preferred emoji or hashtag use per platform.
Complete Setup: Export all variations or schedule directly to Buffer, Hootsuite, or Later.

Enter your topic below to generate platform-optimized social posts instantly. Post smarter, not harder.

Case Study: 5 Platforms, 4.3x More Engagement in 5 Weeks

A SaaS brand used Summrly to generate launch posts for 5 platforms. Instead of one generic message, each was tailored: professional on LinkedIn, fun on Instagram, concise on X. Engagement increased 4.3x overall. One TikTok post hit 220k views with AI-generated hook: “This app cuts your workday in half.”

FAQs

Q? Does AI adjust tone and length for each platform?
A. Yes. LinkedIn gets professional, long-form; TikTok gets punchy and trendy.
Q? Can I include CTAs like “Link in bio” or “Retweet”?
A. Yes. AI adds platform-native CTAs and hashtags automatically.
Q? Will the content feel native, not recycled?
A. Yes. Each post is rewritten from scratch to match platform culture.
Q? How fast can I generate 10+ platform variations?
A. Under 10 minutes. AI generates all at once, ready for export.
Q? Can this work for B2B, e-commerce, or personal brands?
A. Yes. Works for any niche or audience across platforms.

Stop wasting content across platforms. With Summrly, you can generate native-feeling, high-engagement social posts for every channel—so your message lands, no matter where it’s seen.

Enter your topic now and generate your first set of platform-optimized posts in minutes.