Summrly Team




HOWTO
How to Produce Content That Targets Both Commercial and Informational Keywords?

Rank for Every Search Intent — Start now using our AI content-first website builder and generate content that captures both buyers and researchers
1
Welcome
Get started with Summrly
2
Create Your First Topic
Set up your content focus
3
Add Keywords
Optimize for search engines
4
Brand Details
Tell us about your business
5
Complete Setup
Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

  1. Choose a topic - The main subject you want to create content about
  2. Add keywords - Terms your audience searches for
  3. Set brand details - Tell us about your business
  4. Select template - Choose your content layout
  5. Start creating - Generate your first content

Published on: | Author: Summrly Team

How to Produce Content that Targets Both Commercial and Informational Keywords?

You want traffic from both researchersandready-to-buy shoppers — but most content only serves one intent. Writing separate posts for “what is a French press” (informational) and “best French press 2024” (commercial) doubles your workload. With Summrly, you can generate content that naturally blends both intents in a single piece. Just enter your topic, and AI creates articles that educateandconvert — so you rank higher and earn more from every visitor.

Why a Content-First Website Solves This

Traditional content silos informational and commercial posts — missing cross-intent opportunities. A content-first approach builds hybrid articles from the start: answer questions early, then guide readers toward products later. Summrly structures content to satisfy Google’s E-E-A-T and drive affiliate sales, all in one seamless flow.

Step-by-Step Guide
  1. Create Your First Topic: Enter a product or concept like “electric kettles” or “yoga for beginners.”
  2. Set Up Your Content Focus: Choose dual intent — educate new buyers and guide decision-makers.
  3. Add Keywords: Include both types: informational (“how do electric kettles work?”) and commercial (“best fast-boil kettle under $50”).
  4. Brand Details: Add your affiliate links or product recommendations for the conversion section.
  5. Complete Setup: Get AI-generated hybrid content with an educational intro, comparison section, and final product picks — optimized for all search stages.

Enter your topic below to generate your first dual-intent article — and capture traffic from every stage of the buyer journey.

Case Study: Jordan’s Kitchen Tools Site

Jordan’s site ranked for “types of immersion blenders” but not for “best immersion blender.” He used Summrly to input “immersion blenders,” adding both informational (“how to use”) and commercial (“top models 2024”) keywords. In 11 minutes, he had a 1,800-word article that explained uses, safety, and types — then transitioned into a “Best Picks” section with affiliate links. He replaced the old post. Within 6 weeks, organic traffic increased by 68%, and affiliate revenue tripled.

FAQs
  • Can AI balance education and promotion?
  • Yes. Summrly structures content to earn trust first, then recommend products naturally.
  • Will this hurt SEO if it feels salesy?
  • No. AI prioritizes value-first content, keeping it helpful and Google-friendly.
  • Can I control where product links appear?
  • Absolutely. Edit to place CTAs at the end or in dedicated sections.
  • Does it work for high-consideration products?
  • Yes. Ideal for items like mattresses, vacuums, or software where research matters.
  • Can I generate multiple hybrid articles?
  • Yes. Repeat for any niche — from skincare to smart home tech.
Summary

Why choose between traffic and sales when you can have both? With Summrly, you can create content that ranks for informational queriesandconverts commercial intent — all in one article. Just enter your topic, let AI blend the intents, and publish content that performs at every stage.

Stop limiting your reach. Enter your topic now and generate your first dual-intent article in under 10 minutes.

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