Summrly Team




HOWTO
How to Create a Social Media Style Guide for a Brand's Voice and Tone?

Build a Consistent Brand Voice — Create a topic-based website with Summrly and generate AI-powered social media style guides in minutes
1
Welcome
Get started with Summrly
2
Create Your First Topic
Set up your content focus
3
Add Keywords
Optimize for search engines
4
Brand Details
Tell us about your business
5
Complete Setup
Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

  1. Choose a topic - The main subject you want to create content about
  2. Add keywords - Terms your audience searches for
  3. Set brand details - Tell us about your business
  4. Select template - Choose your content layout
  5. Start creating - Generate your first content

Published on: | Author: Summrly Team

How to Create a Social Media Style Guide for a Brand's Voice and Tone?

Managing social content for a brand but struggling to stay consistent? Team members use different tones, hashtags, or CTAs. With Summrly, you can generate a complete social media style guide in minutes. Just enter the brand’s values and audience, and AI creates a clear, actionable guide covering voice, tone, word choice, and post structure — so every post feels on-brand.

Why a Content-First Website Solves This

Consistency builds brand trust. A content-first approach means defining your voicebeforeposting. Summrly uses your brand identity to generate a style guide that answers real questions: “Are we formal or casual?” “Do we say ‘hey’ or ‘hello’?” “What emojis do we use?” — so your team stays aligned, even at scale.

Step-by-Step Guide
  1. Create Your First Topic: Enter the brand name or niche like “eco-friendly activewear” or “luxury skincare.”
  2. Set Up Your Content Focus: Choose brand personality (friendly, luxurious, bold) and audience (e.g., eco-conscious millennials).
  3. Add Keywords: Include values like “sustainable,” “empowering,” or “minimalist” — AI builds the voice around them.
  4. Brand Details: Add tone dos and don’ts, preferred CTAs (“Shop Now” vs. “Explore”), and emoji use.
  5. Complete Setup: Get AI-generated style guide with sections: Voice & Tone, Word Choice, Hashtag Strategy, Post Structure, and Examples — ready to share.

Enter the brand name below to generate your first social media style guide — and ensure every post sounds like the same brand.

Case Study: Riley’s Agency

Riley’s team posted for a wellness brand, but content felt disjointed. She used Summrly to input “Mindful Living Co.” and selected “calm and empowering” tone. In 10 minutes, she had a 5-page guide with examples: “Say: ‘You’ve got this’ not ‘Don’t stress.’ Use ?, not ?. CTAs: ‘Breathe with us’ or ‘Start today.’” She shared it with her team. Content consistency improved by 80%, and the client praised the “clear, cohesive voice.”

FAQs
  • Can I generate guides for multiple brands?
  • Yes. Perfect for agencies managing several clients.
  • Does it include visual tone (emoji, formatting)?
  • Yes. Covers emoji use, capitalization, and spacing preferences.
  • Can I add it to onboarding docs?
  • Absolutely. Ideal for training new team members or freelancers.
  • Is it editable and shareable?
  • Yes. Copy into Google Docs, Notion, or PDF — fully customizable.
  • Can I update it over time?
  • Yes. Regenerate as the brand evolves.
Summary

A strong style guide keeps your brand voice consistent — no matter who’s posting. With Summrly, you can generate a professional, detailed guide in minutes. Just enter the brand, let AI define the tone, and empower your team to create on-brand content every time.

Stop guessing the tone. Enter the brand name now and generate your first social media style guide in under 10 minutes.

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