How to a/b Test Different Templates on a New Site Before Going Live?

HOWTO

Test designs before launch — A/B test templates safely with Summrly’s staging and preview tools

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

Launch with Confidence — A/B Test Templates Before Going Live

Picking the wrong template can hurt conversions. With Summrly, you can A/B test different designs on your new site before launching — see which one performs better in engagement, time-on-page, or opt-ins — and go live with the winner.

Why a Content-First Website Solves This

Since Summrly separates content from design, you can apply different templates to the same content and preview how each performs. Use built-in analytics or connect to your email tool to test real user behavior — all in a private staging environment. No risk, no downtime, just data-driven decisions.

Step-by-Step Guide

Create Your First Topic
Set Up Your Content Focus
Add Keywords
Brand Details
Complete Setup — A/B Test Templates in Staging Mode

Enter your topic below and start building a site where your design choice is backed by real results — not guesswork.

Real Results in 6–12 Weeks

A marketer tested two templates for a lead gen site: minimalist vs. feature-rich. After a 5-day internal test, the minimalist version had 40% longer time-on-page and 25% more form submissions. He launched that version — and hit his conversion goal in week one.