How to Write Compelling Stories for Your Brand

Turn Your Brand Into a Storytelling Machine — Start your topic-based website with Summrly and generate AI-powered narrative content

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

Write Compelling Stories for Your Brand — That Connect and Convert

People don’t buy products — they buy stories. With Summrly, you create a content-first website where AI helps you craft authentic, emotional brand stories — so you build trust, loyalty, and sales.

Why a Content-First Website Solves Generic Branding

Most brands sound like everyone else. Summrly uses your mission, values, and journey to generate narrative-driven content — turning your “about us” into a powerful conversion tool.

How to Write Brand Stories in 5 Steps

Create Your First Topic – Enter your niche (e.g., “sustainable fashion” or “tech for seniors”).
Set Up Your Content Focus – Define your origin story, mission, or customer journey.
Add Keywords – Include terms like “our story,” “why we started,” or “customer success.”
Brand Details – Add your tone (e.g., “inspiring,” “humble”) and key milestones.
Complete Setup – Generate AI-powered narrative content and edit for authenticity.

Want your brand to stand out and connect?

Enter your topic in the form above and let Summrly generate your first compelling brand story — no storytelling experience needed.

Case Study: EarthWear Apparel

A sustainable clothing brand had a flat “About Us” page. They used Summrly to generate a story: “How One Trip to a Landfill Changed Everything.” It added emotional depth, and conversions from the page increased by 35% — customers said they “felt the mission.”

Frequently Asked Questions

Can AI really write emotional brand stories?
Yes. Summrly uses your inputs to craft narratives with conflict, resolution, and purpose.
Can I edit the story?
Absolutely. All content is fully editable — add real events, quotes, or photos.
Does it work for any industry?
Yes. Whether you're in SaaS, e-commerce, or coaching, storytelling builds connection.
Will this help my conversions?
Yes. Emotional stories increase trust, time on page, and purchase intent.
How do I get started?
Enter your topic in the form above and generate your first brand story. Turn Your Brand Into a Storytelling Machine — Start your topic-based website with Summrly and generate AI-powered narrative content.

Summary

You don’t need to be a writer to tell a great brand story. With Summrly, you create a content-first website that generates authentic, engaging narratives — so you connect deeper and convert more. Enter your topic in the form above and start telling your story.