How to Optimize Old Content for New Traffic

Revive Dead Posts and Gain Traffic — Start your topic-based website with Summrly and generate refreshed AI-powered content

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

Optimize Old Content for New Traffic — Without Starting Over

Outdated posts lose traffic fast. With Summrly, you create a content-first website where AI refreshes old articles with new data, keywords, and structure — so they regain rankings and bring back lost traffic.

Why a Content-First Website Revives Old Content

Google rewards fresh, accurate content. Summrly’s Auto-Content Refresh scans your site and rewrites outdated posts — turning forgotten pages into top performers again.

How to Refresh Old Posts in 5 Steps

Create Your First Topic – Enter your niche (e.g., “tech trends” or “fitness routines”).
Set Up Your Content Focus – Identify underperforming posts (e.g., “best smartphones 2022”).
Add Keywords – Include “2025 update” or “latest” to signal freshness.
Brand Details – Set your tone so updates match your voice.
Complete Setup – Enable Auto-Content Refresh every 6–12 months.

Want your old posts to start ranking like new?

Enter your topic in the form above and turn on automatic updates — your content will always reflect the latest info.

Case Study: TechTrend Hub

A tech blog’s “Best Laptops for Students” post dropped from page 1 to page 4. They used Summrly to enable Auto-Content Refresh. Every 6 months, AI updated prices, models, and specs. The post returned to page 1 and now ranks for 15+ keywords — with zero manual effort.

Frequently Asked Questions

How often should I update old posts?
Every 6–12 months, depending on your niche. Summrly manages the schedule.
Can I review updates before publishing?
Yes. You’ll get a preview — edit or approve before going live.
Does it work for all types of content?
Yes. Ideal for evergreen posts: product lists, guides, trends, how-tos.
Will this boost my SEO?
Absolutely. Fresh content ranks better. Google rewards accuracy and relevance.
How do I get started?
Enter your topic in the form above and enable Auto-Content Refresh. Revive Dead Posts and Gain Traffic — Start your topic-based website with Summrly and generate refreshed AI-powered content.

Summary

Old content doesn’t have to die. With Summrly, you create a content-first website that automatically revives outdated posts — keeping them accurate, engaging, and high-ranking. Enter your topic in the form above and bring your old posts back to life.