How to Use Content to Reduce Pre-sales Questions and Friction

Reduce Customer Questions with Smarter Content — Build a topic-based website with Summrly and generate AI-powered content that answers concerns before they’re asked

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

You’re Wasting Time Answering the Same Questions Over and Over

If you’re constantly replying to “How does it work?” or “What’s included?”, your content isn’t doing its job. With Summrly, you enter your service, and AI generates clear, proactive content that answers common questions, reduces friction, and shortens your sales cycle — so you spend less time explaining and more time closing.

Why a Content-First Website Solves This

Most websites force customers to ask questions because key details are missing or buried. But when you build a content-first site, AI anticipates objections and answers them upfront. From pricing hints to process breakdowns, your site becomes a self-serve sales tool that builds confidence and reduces back-and-forth.

Step-by-Step: Eliminate Friction with Smart Content in Minutes

Create Your First Topic – Enter your offer (e.g., “branding package for consultants”) and let Summrly identify common buyer hesitations.
Set Up Your Content Focus – Choose “reduce friction” mode to generate content that preempts questions and builds trust.
Add Keywords – Include phrases like “how much does branding cost?” or “what’s included in a brand strategy?” to match real searches.
Brand Details – Set your tone (clear, warm, professional) so answers feel helpful, not robotic.
Complete Setup – Launch with AI-generated FAQs, process timelines, and transparent pricing hints that reduce uncertainty.

Enter your topic below and let AI create content that answers questions before they’re asked — save time and close faster.

Real Results in 5 Weeks

James, a web designer, used Summrly to build content around “website packages for coaches.” In 5 weeks, his pre-sales inquiries dropped by 60%, while conversions rose by 44% — because visitors already knew what to expect before reaching out.

Frequently Asked Questions

Q? Does Summrly generate FAQ sections automatically?
Yes — it identifies common questions based on your topic and creates natural, helpful answers.
Q? Can I customize the answers to match my real process?
Yes — every response is fully editable so you can reflect your actual workflow.
Q? Will it reduce my email or DM volume?
Absolutely. Clear content means fewer repetitive questions and faster decisions.
Q? Can it explain pricing without showing exact numbers?
Yes — AI creates ranges, value-based messaging, or tier hints to set expectations.
Q? Does this work for high-ticket offers?
Yes — especially well for premium services where trust and clarity are critical.

Great content doesn’t just inform — it removes friction. With Summrly, your website doesn’t create more work. It eliminates it.

Enter your topic now and build a site that answers questions before they’re asked — save time, build trust, and sell smarter.