Summrly Team




HOWTO
How to Write "Our Story" Content That Resonates Emotionally

Connect Deeply with an Authentic Brand Story — Create a topic-based website with Summrly and generate AI-powered “Our Story” content that builds emotional connection and trust
1
Welcome
Get started with Summrly
2
Create Your First Topic
Set up your content focus
3
Add Keywords
Optimize for search engines
4
Brand Details
Tell us about your business
5
Complete Setup
Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

  1. Choose a topic - The main subject you want to create content about
  2. Add keywords - Terms your audience searches for
  3. Set brand details - Tell us about your business
  4. Select template - Choose your content layout
  5. Start creating - Generate your first content

Published on: | Author: Summrly Team

Your Brand Has a Story — But It’s Not Making an Impact

If your “Our Story” page feels like a timeline or a list of facts, it’s not connecting. People don’t buy from businesses — they buy from people with purpose. With Summrly, you enter your mission and values, and AI generates a heartfelt, emotionally resonant brand story that makes visitors feel something — so they remember you and want to support you.

Why a Content-First Website Solves This

Most brand stories are written like resumes: “Founded in 2020, we do X.” But when you build a content-first website, your story is woven into your topic from day one. Summrly uses AI to craft a narrative with struggle, purpose, and transformation — so your audience sees themselves in your journey and feels inspired to join it.

Step-by-Step: Write a Story That Connects in Minutes
  1. Create Your First Topic – Enter your mission (e.g., “eco-friendly baby products”) and let Summrly uncover the emotional core.
  2. Set Up Your Content Focus – Choose “emotional storytelling” mode to generate narrative-driven content with tension and resolution.
  3. Add Keywords – Include phrases like “sustainable parenting” or “non-toxic baby essentials” to align with values-driven searches.
  4. Brand Details – Add your name, founding moment, and values so AI reflects your real journey.
  5. Complete Setup – Publish AI-generated copy with a clear arc: problem → passion → purpose → invitation.

Enter your topic below and let AI write a story that resonates — no writing, no awkwardness, just connection.

Real Results in 4 Weeks

Lena, founder of a green baby brand, used Summrly to craft her “Our Story” page around her journey after her child’s allergy diagnosis. In 4 weeks, customers said, “I cried reading your story,” and her conversion rate increased by 37% — proving emotion drives loyalty.

Frequently Asked Questions
  • Q? Does Summrly write a full brand narrative?
  • Yes — including the origin, challenge, motivation, and vision for the future.
  • Q? Can I edit the story to match my real experience?
  • Yes — personalize names, events, or refine the emotional tone to feel authentic.
  • Q? Will it work for solopreneurs or small teams?
  • Yes — especially effective for mission-driven brands and personal businesses.
  • Q? Can I use it on my homepage or packaging?
  • Absolutely. The story can be adapted for multiple touchpoints.
  • Q? Does it help build customer loyalty?
  • Yes — emotional storytelling increases trust, retention, and word-of-mouth.

Your story isn’t just background — it’s your brand’s heartbeat. With Summrly, you’re not writing about your past. You’re inviting people into your purpose.

Enter your topic now and create a story that connects — fast, real, and meaningful.

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