How to Optimize for E-a-t Principles

HOWTO

Build Trust with Google — Create a topic-based website with Summrly and generate AI-powered E-A-T content

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

Optimize for E-A-T Principles — Expertise, Authoritativeness, Trustworthiness

Google rewards trustworthy content — and punishes what it doesn’t trust. With Summrly, you create a content-first website where AI generates content that reflects real expertise, cites reliable sources, and builds user trust — so you rank in sensitive niches.

Why a Content-First Website Wins at E-A-T

AI content gets penalized when it’s shallow or misleading. Summrly ensures your content demonstrates knowledge, links to authoritative sources, and includes clear author bios — meeting Google’s E-A-T standards for YMYL (Your Money or Your Life) topics.

How to Optimize for E-A-T in 5 Steps

Create Your First Topic – Enter your niche (e.g., “financial advice” or “health supplements”).
Set Up Your Content Focus – Choose topics that require trust (e.g., “investing,” “mental health”).
Add Keywords – Include terms like “expert guide,” “research-backed,” or “trusted sources.”
Brand Details – Add your credentials, mission, and author bio to build credibility.
Complete Setup – AI generates content with citations, disclaimers, and trustworthy tone — fully editable.

Want to rank in competitive, high-stakes niches?

Enter your topic in the form above and let Summrly generate your first E-A-T-optimized article — no risk of AI penalties.

Case Study: HealthWell Guide

A wellness site was hit by an algorithm update. They used Summrly to rebuild their content-first website around “natural anxiety relief.” AI generated articles citing medical studies, added author credentials, and included disclaimers. Traffic recovered in 3 months and grew 2.4x in 6 months — with no further penalties.

Frequently Asked Questions

What does E-A-T stand for?
Expertise, Authoritativeness, Trustworthiness — Google’s framework for evaluating content quality.
Can AI content meet E-A-T standards?
Yes — if it’s well-researched, edited, and backed by real expertise. Summrly helps you do that.
Can I add my credentials?
Absolutely. Add author bios, certifications, or links to your professional profiles.
Does this work for YMYL niches?
Yes. Perfect for health, finance, legal, and other high-trust topics.
How do I get started?
Enter your topic in the form above and generate your first E-A-T-optimized post. Build Trust with Google — Create a topic-based website with Summrly and generate AI-powered E-A-T content.

Summary

You don’t need to fear AI content penalties. With Summrly, you create a content-first website that produces trustworthy, expert-level content — so you rank safely in high-stakes niches. Enter your topic in the form above and start building trust with Google.