Summrly Team




HOWTO
How to Create 30 Different "About Us" Pages for a Multi-location Business

Generate location-specific About Us pages with Summrly — AI-powered, brand-aligned content for every branch
1
Welcome
Get started with Summrly
2
Create Your First Topic
Set up your content focus
3
Add Keywords
Optimize for search engines
4
Brand Details
Tell us about your business
5
Complete Setup
Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

  1. Choose a topic - The main subject you want to create content about
  2. Add keywords - Terms your audience searches for
  3. Set brand details - Tell us about your business
  4. Select template - Choose your content layout
  5. Start creating - Generate your first content

Published on: | Author: Summrly Team

Create Unique "About Us" Pages for Every Location — Without Writing a Word

You run a multi-location business, but your “About Us” page is the same across all branches. That hurts local trust and SEO. Customers want to know who’s behindtheirlocal team — not just the corporate story. What if you could generate 30 unique “About Us” pages — one for each location — with local team details, culture, and community ties — in minutes?

With Summrly, you can. Enter a location and team info, and our AI generates a warm, professional “About Us” page — tailored to that branch and optimized for local connection.

Why a Content-First Website Solves This

Most “About Us” pages are generic corporate bios that don’t resonate locally. A content-first approach starts with the location as the topic, then builds a story around the local team, values, and community impact. Summrly generates authentic, engaging narratives that build trust with nearby customers — while improving local SEO with unique, keyword-rich content.

Step-by-Step Guide
  1. Create Your First Topic – Enter a location (e.g., “Portland dental clinic”) as your core topic.
  2. Set Up Your Content Focus – Highlight what makes this team unique: years of service, local involvement, or patient care philosophy.
  3. Add Keywords – Summrly suggests phrases like “trusted dentist in Portland” or “family-friendly dental team Oregon.”
  4. Brand Details – Add team names, roles, and tone (caring, professional, friendly) to personalize the story.
  5. Complete Setup – AI generates a full “About Us” page with team intro, mission, and community connection — ready to publish.

Enter your first location below and let Summrly create a custom "About Us" page in minutes — then scale to every branch with ease.

Case Study: Dental Chain Improved Local Trust by 70%

A dental group had 28 locations but used one generic “About Us” page. They used Summrly to generate unique pages for each clinic, featuring local dentists, patient stories, and community sponsorships. Within 10 weeks, local page views increased by 70%, and new patient form submissions rose by 45%. Patients said they felt more comfortable booking because they “knew the team.”

FAQs
  • Can I customize each page with real team photos?
  • Yes. Add images later — the AI content includes placeholders and captions for easy integration.
  • Will the tone match my brand?
  • Yes. You set the tone (e.g., “warm and welcoming”) and Summrly applies it consistently.
  • Can I add patient testimonials?
  • Absolutely. You can insert real quotes or generate AI-powered testimonials that sound authentic.
  • Do I need to write the story myself?
  • No. AI creates a compelling narrative based on your inputs — but you can edit anytime.
  • Is this good for SEO?
  • Yes. Unique “About Us” pages avoid duplicate content and rank for local search terms like “dentist team near me.”

Stop using one-size-fits-all stories. Start building local trust with authentic, personalized “About Us” pages — at scale.

With Summrly, you’re just one location away from a stronger local presence. Enter your first branch now and launch in minutes.

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