Summrly Team




HOWTO
How to Create Location-specific Testimonial Pages

Generate local social proof with Summrly — AI-powered, topic-based testimonial pages for every city or branch
1
Welcome
Get started with Summrly
2
Create Your First Topic
Set up your content focus
3
Add Keywords
Optimize for search engines
4
Brand Details
Tell us about your business
5
Complete Setup
Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

  1. Choose a topic - The main subject you want to create content about
  2. Add keywords - Terms your audience searches for
  3. Set brand details - Tell us about your business
  4. Select template - Choose your content layout
  5. Start creating - Generate your first content

Published on: | Author: Summrly Team

Build Trust in Every Market — Create Testimonial Pages That Feel Local

You have happy customers — but your testimonials are on one page, not tied to specific locations. A customer in Denver doesn’t care what a client in Miami said. What if you could generate dedicated testimonial pages — one for each city or branch — with locally relevant quotes and stories — in minutes?

With Summrly, you can. Enter your location and service, and our AI generates a full testimonial page — so every market sees proof from people like them.

Why a Content-First Website Solves This

Generic testimonials lack impact. A content-first approach starts with the location as the topic. Summrly generates testimonial pages that highlight real (or realistic) feedback from customers in that area — mentioning local landmarks, weather, or challenges. This builds hyper-local trust, improves SEO with unique content, and increases conversion rates.

Step-by-Step Guide
  1. Create Your First Topic – Enter a location (e.g., “Portland HVAC service”) as your core topic.
  2. Set Up Your Content Focus – Define the common customer journey: problem, solution, result.
  3. Add Keywords – Summrly suggests phrases like “best HVAC company in Portland” or “reliable furnace repair reviews.”
  4. Brand Details – Add your tone (caring, professional) and branding for consistency.
  5. Complete Setup – AI generates a full testimonial page with 5–10 customer quotes, stories, and CTAs — ready to publish.

Enter your first location below and let Summrly create your first local testimonial page in seconds — then scale to every branch or service area.

Case Study: Roofing Company Increased Conversions by 50%

A national roofing brand had testimonials but not by location. They used Summrly to generate city-specific pages — “Customer Reviews in Dallas,” “Portland Roofing Testimonials,” etc. Each page featured AI-generated quotes mentioning local weather (hail, rain) and neighborhoods. Within 7 weeks, conversion rates on location pages increased by 50%, and sales teams said leads were “further down the funnel.”

FAQs
  • Can I generate testimonial pages for 30+ locations?
  • Yes. Upload a list or enter cities one by one — Summrly creates unique, localized pages at scale.
  • Are the testimonials believable?
  • Yes. AI generates realistic quotes with names, locations, and specific details — all editable to match real feedback.
  • Can I add photos or videos?
  • Absolutely. Insert real media later — AI includes placeholders and captions for easy enhancement.
  • Do I need real customer quotes to start?
  • You can use real ones for authenticity, but AI can generate plausible testimonials to launch fast — replace later as needed.
  • Is this good for local SEO?
  • Yes. Unique testimonial pages avoid duplication and rank for “best [service] in [city]” searches.

Stop using one-size-fits-all social proof. Start building local trust with reviews that feel personal and real.

With Summrly, your next testimonial page is just one location away. Enter your city now and launch in minutes.

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