Summrly Team




HOWTO
How to Bulk-write Shipping and Return Policy Content for Different Product Categories

Generate AI-powered policy content with Summrly — Topic-based, clear, and compliant pages for every category
1
Welcome
Get started with Summrly
2
Create Your First Topic
Set up your content focus
3
Add Keywords
Optimize for search engines
4
Brand Details
Tell us about your business
5
Complete Setup
Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

  1. Choose a topic - The main subject you want to create content about
  2. Add keywords - Terms your audience searches for
  3. Set brand details - Tell us about your business
  4. Select template - Choose your content layout
  5. Start creating - Generate your first content

Published on: | Author: Summrly Team

Clarify Policies by Category — Generate Shipping & Returns Content at Scale

Your store has one generic shipping and returns policy — but customers have different expectations for apparel, electronics, and furniture. A $10 shirt vs. a $1,000 sofa should have different rules. What if you could generate clear, category-specific policy content — so customers know exactly what to expect?

With Summrly, you can. Enter your product category, and our AI generates tailored shipping and returns content — so you reduce support questions, build trust, and improve conversion rates.

Why a Content-First Website Solves This

Most policies are legal jargon or one-size-fits-all — hurting trust and clarity. A content-first approach starts with the category as the topic. Summrly generates plain-language policies that explain delivery times, return windows, and conditions — like “Free returns on clothing within 30 days” or “White-glove delivery for furniture.” This reduces friction and increases buyer confidence.

Step-by-Step Guide
  1. Create Your First Topic – Enter a category (e.g., “furniture”) as your core topic.
  2. Set Up Your Content Focus – Define your policy: delivery method, return window, restocking fees.
  3. Add Keywords – Summrly suggests phrases like “furniture delivery time” or “can I return used electronics?”
  4. Brand Details – Add your tone (clear, reassuring, professional) and service promises.
  5. Complete Setup – AI generates a full shipping & returns section with category-specific details — ready to publish.

Enter your first category below and let Summrly create your first policy page in seconds — then scale to every product type you sell.

Case Study: Furniture Retailer Cut Support Tickets by 60%

A furniture brand had high customer service volume about delivery and returns. They used Summrly to generate category-specific policy pages — one for furniture, one for decor, one for lighting. Each explained assembly, delivery timelines, and return conditions clearly. Within 5 weeks, related support tickets dropped by 60%, and conversion rates on product pages increased by 22%.

FAQs
  • Can I generate policy content for 10+ categories?
  • Yes. Process one at a time or in batches — Summrly adapts to each category’s needs.
  • Is the content compliant and clear?
  • Yes. AI follows best practices for transparency — all content is editable to match your exact policy.
  • Can I add exceptions or international rules?
  • Absolutely. Include them during setup — AI weaves in special conditions naturally.
  • Do I need to write this myself?
  • No. All content is AI-generated and fully editable — you’re in control.
  • Is this good for trust and SEO?
  • Yes. Clear policies build E-E-A-T and rank for “return policy” and “delivery time” searches.

Stop using one policy for all. Start setting the right expectations — with content that’s clear, fair, and trustworthy.

With Summrly, your next policy page is just one category away. Enter your category now and launch in minutes.

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