How to Generate 100 Ad Copy Variations for a/b Testing

HOWTO

Create AI-powered ad variations with Summrly — Topic-based, high-converting copy for Google, Facebook, and more

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

Test More, Convert More — Generate 100 Ad Copy Variations in Minutes

You know A/B testing boosts performance — but writing dozens of ad variations for Google or Facebook is exhausting. Most marketers test one headline at a time because scaling feels impossible. What if you could generate 100 unique, high-converting ad copy variations — with different hooks, CTAs, and tones — in minutes?

With Summrly, you can. Enter your offer, and our AI generates a full set of ad variations — perfect for split testing on Google Ads, Meta, TikTok, and more — so you find winning copy faster.

Why a Content-First Website Solves This

Most ad tools focus on targeting, not messaging. A content-first approach starts with your offer as the topic. Summrly uses AI to generate variations based on proven angles: urgency, benefit-driven, problem/solution, social proof, and curiosity. This gives you real diversity in testing — not just “Buy Now” vs. “Shop Now” — so you discover what truly resonates.

Step-by-Step Guide

Create Your First Topic – Enter your offer (e.g., “30-day fitness challenge”) as your core topic.
Set Up Your Content Focus – Choose your audience: busy moms, beginners, or fitness enthusiasts.
Add Keywords – Summrly suggests high-intent phrases like “at-home workout for women” or “quick weight loss challenge.”
Brand Details – Add your tone (urgent, friendly, empowering) and brand voice.
Complete Setup – AI generates 100+ ad variations for headlines, descriptions, and CTAs — ready to import into your ad platform.

Enter your offer below and let Summrly generate 100 ad copy variations in seconds — launch smarter campaigns and find your winners faster.

Case Study: SaaS Company 3X’d Click-Through Rate

A productivity app was stuck at a 1.2% CTR on Facebook Ads. They used Summrly to generate 120 ad variations across 6 messaging angles. After A/B testing, they found a “stress reduction” angle that tripled CTR to 3.8%. They scaled that message and reduced cost-per-lead by 60%. All copy was generated in under 10 minutes.

FAQs

Can I generate ads for multiple platforms?
Yes. Customize for Google, Facebook, Instagram, LinkedIn, TikTok, and more — AI adapts length and tone.
Are the variations unique and high-converting?
Yes. AI uses psychological triggers and semantic diversity — no duplicate or weak copy.
Can I edit the ad copy?
Absolutely. All variations are fully editable — tweak for brand voice, timing, or offers.
Do I need to write the ads myself?
No. AI generates all copy — you’re in control, not stuck brainstorming.
Is this good for retargeting or prospecting?
Perfect for both. Generate variations tailored to cold audiences or warm leads.

Stop testing one ad at a time. Start launching diverse, data-driven campaigns — at scale.

With Summrly, your next winning ad is just one topic away. Enter your offer now and generate 100 variations in minutes.