Summrly Team




HOWTO
How to Create Landing Page Variants for Different Audience Segments

Generate AI-powered landing pages with Summrly — Topic-based, targeted variants for every customer segment
1
Welcome
Get started with Summrly
2
Create Your First Topic
Set up your content focus
3
Add Keywords
Optimize for search engines
4
Brand Details
Tell us about your business
5
Complete Setup
Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

  1. Choose a topic - The main subject you want to create content about
  2. Add keywords - Terms your audience searches for
  3. Set brand details - Tell us about your business
  4. Select template - Choose your content layout
  5. Start creating - Generate your first content

Published on: | Author: Summrly Team

Convert More by Speaking Directly to Each Audience

You’re sending all visitors to the same landing page — but a busy mom, a budget buyer, and a premium client need different messaging. One-size-fits-all pages convert poorly. What if you could generate targeted landing page variants — one for each audience segment — in minutes?

With Summrly, you can. Enter your audience type, and our AI builds a complete, high-converting landing page — so you speak directly to what matters to each group.

Why a Content-First Website Solves This

Most landing pages are generic — built for broad appeal, not real connection. A content-first approach starts with the audience as the topic. Summrly generates pages that answer “What’s in it for me?” for each segment — like “Save 10 Hours a Week” for busy professionals or “No Hidden Fees” for budget-conscious buyers. This increases relevance, trust, and conversion rates.

Step-by-Step Guide
  1. Create Your First Topic – Enter an audience (e.g., “freelancers”) as your core topic.
  2. Set Up Your Content Focus – Define their top pain point: time, money, or stress.
  3. Add Keywords – Summrly suggests phrases like “tools for freelance writers” or “best budget apps for solopreneurs.”
  4. Brand Details – Add your tone (reassuring, bold, friendly) and brand voice.
  5. Complete Setup – AI generates a full landing page with headline, benefits, social proof, and CTA — ready to publish.

Enter an audience segment below and let Summrly build your first targeted landing page in seconds — then scale to every group you serve.

Case Study: SaaS Company 2.5X’d Conversion Rate

A project management tool used one landing page for all visitors — converting at 2.1%. They used Summrly to create three variants: for teams, freelancers, and agencies. Each highlighted relevant benefits — collaboration, time tracking, client billing. They routed traffic via ad campaigns. Conversion rates jumped to 5.3% on the freelancer page — a 2.5x increase.

FAQs
  • Can I create pages for 5+ segments?
  • Yes. Generate as many as you need — each tailored to a unique audience profile.
  • Will the content feel personalized?
  • Yes. AI focuses on specific pain points and desires — making each page feel one-on-one.
  • Can I use this for Facebook or Google Ads?
  • Absolutely. These pages work great as dedicated landing pages for targeted campaigns.
  • Do I need to write the content myself?
  • No. All content is AI-generated and fully editable — refine for voice or brand fit.
  • Is this good for conversion rate optimization?
  • Yes. Tailored messaging outperforms generic copy every time — especially in competitive markets.

Stop using one message for everyone. Start converting more by speaking directly to what matters to each customer.

With Summrly, your next high-converting landing page is just one audience away. Enter a segment now and launch in minutes.

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