Summrly Team




HOWTO
How to Create Email Newsletter Content for Multiple List Segments

Generate AI-powered newsletter content with Summrly — Topic-based, personalized emails for every subscriber group
1
Welcome
Get started with Summrly
2
Create Your First Topic
Set up your content focus
3
Add Keywords
Optimize for search engines
4
Brand Details
Tell us about your business
5
Complete Setup
Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

  1. Choose a topic - The main subject you want to create content about
  2. Add keywords - Terms your audience searches for
  3. Set brand details - Tell us about your business
  4. Select template - Choose your content layout
  5. Start creating - Generate your first content

Published on: | Author: Summrly Team

Send Smarter Newsletters — Create Content for Every List Segment

You have multiple email segments — new subscribers, active buyers, lapsed users — but you send the same newsletter to all. That hurts engagement. Writing unique content for each group takes too long. What if you could generate targeted, engaging newsletter content — one for each segment — in minutes?

With Summrly, you can. Enter your segment (e.g., “new subscribers”), and our AI builds a full newsletter — with headlines, content, and CTAs — so you deliver more relevant, high-performing emails.

Why a Content-First Website Solves This

Most newsletters are one-size-fits-all — low relevance, low engagement. A content-first approach starts with the segment as the topic. Summrly generates content that matches their journey — like “Getting Started Tips” for new users or “You’re Missing These Features” for inactive ones. This increases opens, clicks, and loyalty across your list.

Step-by-Step Guide
  1. Create Your First Topic – Enter a segment (e.g., “recent purchasers”) as your core topic.
  2. Set Up Your Content Focus – Define their needs: onboarding, upsell, or feedback.
  3. Add Keywords – Summrly suggests phrases like “how to use your new product” or “top tips for first-time buyers.”
  4. Brand Details – Add your tone (friendly, expert, urgent) and brand voice.
  5. Complete Setup – AI generates a full newsletter with subject line, intro, content blocks, and CTAs — ready to send.

Enter a list segment below and let Summrly create your first segmented newsletter in seconds — then scale to every group in your funnel.

Case Study: SaaS Company Increased Open Rates by 70%

A software company sent one newsletter to all 50k subscribers — open rate: 22%. They used Summrly to generate 4 segmented versions: for new users, power users, trialers, and lapsed accounts. Each had tailored content. After switching, average open rates rose to 38%, and click-throughs increased by 70%. Users said the emails “finally felt relevant.”

FAQs
  • Can I generate newsletters for 5+ segments?
  • Yes. Create as many as you need — each aligned to a unique audience and goal.
  • Are the emails engaging and on-brand?
  • Yes. AI uses your tone and values to generate authentic, relevant content.
  • Can I add images or buttons?
  • Absolutely. Insert visuals later — AI includes placeholders and CTA prompts.
  • Do I need to write the content myself?
  • No. All content is AI-generated and fully editable — refine for voice or timing.
  • Is this good for retention or re-engagement?
  • Perfect for both. Targeted newsletters keep users active and win back lapsed ones.

Stop sending generic emails. Start delivering value — with content that speaks directly to where your subscribers are.

With Summrly, your next high-performing newsletter is just one segment away. Enter your audience now and launch in minutes.

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