How to Create Social Media Post Variations for Different Platforms

Generate AI-powered social content with Summrly — Topic-based, platform-optimized posts for Instagram, Facebook, LinkedIn, and more

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

Post Smarter Everywhere — Create Platform-Specific Content in Minutes

You’re posting the same content across Instagram, LinkedIn, and Facebook — but what works on one platform fails on another. Writing unique variations for each is exhausting. What if you could generate tailored social media posts — optimized for tone, length, and audience — for every platform — in seconds?

With Summrly, you can. Enter your campaign or topic, and our AI generates custom-tailored posts for Instagram, Facebook, LinkedIn, TikTok, X, and more — so you stay consistent and engaging across all channels.

Why a Content-First Website Solves This

Most brands cross-post without adaptation — hurting engagement. A content-first approach starts with your topic (e.g., “new product launch”) and generates content based on each platform’s culture: short and punchy for X, visual and inspirational for Instagram, professional for LinkedIn. This increases relevance, reach, and interaction — no more generic copy.

Step-by-Step Guide

Create Your First Topic – Enter your campaign (e.g., “eco-friendly product launch”) as your core topic.
Set Up Your Content Focus – Choose your goal: awareness, traffic, or sales.
Add Keywords – Summrly suggests platform-specific phrases like “new sustainable launch” for Instagram or “B2B eco-innovation” for LinkedIn.
Brand Details – Add your tone (bold, calm, playful) and brand voice for consistency.
Complete Setup – AI generates 5–7 platform-specific post variations with captions, hashtags, and CTAs — ready to schedule.

Enter your campaign below and let Summrly create platform-optimized social posts in seconds — never post generic content again.

Case Study: Eco Brand Doubled Engagement Across Platforms

An eco-product company used to copy-paste the same post everywhere — low engagement. They used Summrly to generate unique variations for Instagram, LinkedIn, and TikTok. Instagram got visual storytelling, LinkedIn got impact stats, TikTok got quick tips. Within 6 weeks, engagement doubled on all platforms, and follower growth accelerated. They now use Summrly for every campaign.

FAQs

Can I generate posts for 5+ platforms?
Yes. Includes Instagram, Facebook, LinkedIn, TikTok, X, Pinterest, and YouTube — all optimized.
Are the posts platform-appropriate?
Yes. AI adjusts tone, length, emoji use, and hashtags for each platform’s norms.
Can I edit the posts before publishing?
Absolutely. All content is fully editable — tweak for timing, visuals, or offers.
Do I need to write this myself?
No. AI generates all variations — you’re in control, not overwhelmed.
Is this good for ads or organic posts?
Perfect for both. Use these variations in paid campaigns or organic content calendars.

Stop wasting time rewriting the same post. Start posting with purpose — on every platform your audience uses.

With Summrly, your next cross-platform campaign is just one topic away. Enter your campaign now and generate in minutes.