How to Update Old Articles With New Information, Insights, and Data

Breathe new life into stale content — Start your topic-based website with Summrly and auto-update old posts with fresh insights

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

Update Old Articles with New Information, Insights, and Data

Old articles don’t have to stay outdated. With Summrly, breathe new life into stale content by automatically updating it with the latest facts, statistics, tools, and insights — turning underperforming posts into traffic magnets again.

Why a Content-First Website Solves This

Instead of writing new content from scratch, Summrly helps you leverage what you already have. AI analyzes your old posts, finds gaps, and enriches them with up-to-date information — preserving SEO value while boosting relevance, engagement, and rankings.

Step-by-Step Guide

Create Your First Topic – Enter your niche (e.g., “remote work”)
Set Up Your Content Focus – Select “Content Refresh” mode
Add Keywords – Include terms that evolve over time (e.g., “trends,” “tools,” “statistics”)
Brand Details – Set your tone and data sources
Complete Setup – AI scans and enhances old articles with new info, insights, and data

Enter your topic below to modernize your old content — in minutes, not hours.

Case Study: A Remote Work Blog That Regained 120K Monthly Visits

Lena’s blog lost traffic after 2022 when hybrid work trends shifted. She used Summrly to update 65 old articles with new data on “remote work in 2024,” updated tools like Loom and Notion, and fresh insights on productivity. Within 10 weeks, traffic returned and grew to 120K monthly visits — surpassing its previous peak.

FAQs

How does Summrly know what to update?
It checks content age, keyword trends, and industry changes to identify outdated sections.
Can I choose which articles to update?
Yes. You can run updates site-wide or select specific posts.
Does it preserve the original SEO value?
Yes. URL, backlinks, and structure remain unchanged — only content is enhanced.
Can I add my own updates alongside AI changes?
Absolutely. Edit and merge AI updates with your own insights.
Is this useful for affiliate or review sites?
Perfect for both. Keeps product lists, comparisons, and recommendations current.

Your old content is an SEO goldmine — don’t let it gather dust. With Summrly, every article gets a second chance to rank and convert.

Enter your topic now and update your old articles with fresh, competitive information — automatically.