How to Maintain Separate Brand Voices and Guidelines for Multiple Clients

HOWTO

Keep every client sounding unique — Create topic-based websites with Summrly and manage distinct brand voices at scale

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

Maintain Separate Brand Voices and Guidelines for Multiple Clients

Managing multiple clients means juggling multiple personalities. With Summrly, store and enforce unique brand voices, tone rules, and style guides for each client — so your law firm sounds professional, your lifestyle brand stays playful, and none of them ever sound the same.

Why a Content-First Website Solves This

Most tools force you to reconfigure settings every time. Summrly remembers. Save each client’s voice profile — from tone and vocabulary to formatting and banned phrases — and apply it instantly whenever you generate content. This ensures consistency across all client work without manual setup or errors.

Step-by-Step Guide

Create Your First Topic – Enter a client’s niche (e.g., “luxury travel”)
Set Up Your Content Focus – Define their audience and content goals
Add Keywords – Include brand-specific and intent-driven terms
Brand Details – Upload voice samples or describe tone (e.g., “elegant, aspirational, concise”)
Complete Setup – Save the profile and reuse it for all future content for that client

Enter your client’s topic below to lock in their unique brand voice — and keep it consistent forever.

Case Study: An Agency That Eliminated Voice Drift Across 30 Clients

An agency managed 30 clients and kept mixing up tones — a fintech client sounded too casual, a wellness brand too formal. They used Summrly to create and save voice profiles for each. Writers selected the client, and AI generated on-brand content every time. Client complaints dropped to zero, and satisfaction scores rose by 45%.

FAQs