How to Automate Content for Franchise and Multi-location Business Models

HOWTO

Unify your brand across locations — Start your topic-based website with Summrly and generate localized content at scale

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

Automate Content for Franchise and Multi-Location Business Models

Franchises struggle with brand consistency and local relevance. With Summrly, generate on-brand, location-specific content for every franchisee — from service pages to blog posts — ensuring national alignment with local flavor, all at scale.

Why a Content-First Website Solves This

Most franchise content is either too generic or too fragmented. Summrly strikes the balance. Start with your brand’s core topic, then generate unique, SEO-optimized content for each location — with local landmarks, regulations, and search terms — while preserving your brand voice, messaging, and structure.

Step-by-Step Guide

Create Your First Topic – Enter your service (e.g., “car detailing”)
Set Up Your Content Focus – Choose “Franchise Mode”
Add Keywords – Include city names, regional terms, and service variations
Brand Details – Upload brand voice, logo, and national messaging
Complete Setup – Generate unique, on-brand content for every location in your network

Enter your service topic below to generate localized content for all your locations — automatically.

Case Study: A Fitness Franchise That Ranked in 50 Cities in 8 Weeks

A national gym chain used Summrly to create 50 location-specific websites. Each had unique content mentioning local neighborhoods, trainers, and events — while using the same brand voice and structure. Within 8 weeks, 44 locations ranked in Google’s local pack, and lead form submissions increased by 3.5x compared to their old template site.

FAQs

Can I control how much local vs. brand content is generated?
Yes. Adjust the balance of national messaging and local customization.
Can franchisees edit their content?
Yes. Grant access with approval workflows to maintain brand control.
Does it support multi-language franchises?
Yes. Generate content in Spanish, French, or other languages for diverse markets.
Can I export content to franchisee websites?
Yes. One-click export or API sync to CMS or franchise portals.
Is this useful for service-area businesses?
Perfect for HVAC, plumbing, cleaning, and any local service with multiple locations.

Consistency builds trust. With Summrly, you empower every location to rank locally — while keeping your brand unified nationwide.

Enter your topic now and automate content for your franchise or multi-location business — at scale.