How to Create a Unified Content Strategy Across Web, Social, Email, and Video

HOWTO

Sync all your channels — Build your topic-based website with Summrly and generate a cohesive omnichannel plan

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

Create a Unified Content Strategy Across Web, Social, Email, and Video

Your content should work together — not in silos. With Summrly, build a single, cohesive strategy that powers your website, social media, email newsletters, and video content — all aligned by topic, voice, and timing — so your brand feels consistent and compelling everywhere.

Why a Content-First Website Solves This

Most teams create content channel by channel, leading to inconsistency and wasted effort. Summrly starts with your topic and branches out. One idea becomes a blog post, social series, email campaign, and video script — all synchronized, on-brand, and designed to reinforce each other.

Step-by-Step Guide

Create Your First Topic – Enter your campaign theme (e.g., “spring fitness challenge”)
Set Up Your Content Focus – Choose omnichannel output: web, social, email, video
Add Keywords – Include cross-channel engagement terms
Brand Details – Set your tone and core messaging
Complete Setup – Get AI-generated content for all channels, with a unified publishing plan

Enter your topic below to generate a fully aligned omnichannel content strategy — in minutes.

Case Study: A Fitness Brand That Tripled Engagement with a Unified Plan

A wellness brand ran disconnected campaigns: blogs here, random posts there. They used Summrly to launch a “30-Day Mindful Movement” campaign. One topic generated a blog series, daily social tips, weekly emails, and 4 YouTube videos — all with consistent messaging. Engagement tripled, and program signups hit record levels.

FAQs