How to Generate Content That Supports Customer Advocacy and Referral Programs

HOWTO

Turn happy customers into promoters — Start your topic-based website with Summrly and generate advocacy-driving content

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

Generate Content That Supports Customer Advocacy and Referral Programs

Your happiest customers are your best marketers. With Summrly, generate AI-powered content that activates advocates — referral emails, social sharing prompts, and testimonial requests — so your satisfied users spread the word and bring in new customers.

Why a Content-First Website Solves This

Most brands miss the advocacy opportunity. Summrly makes it easy. By creating compelling, low-friction content, AI generates messages that encourage users to refer friends, leave reviews, or share their success — turning passive satisfaction into active promotion.

Step-by-Step Guide

Create Your First Topic – Enter your product or service (e.g., “productivity app”)
Set Up Your Content Focus – Choose “Advocacy & Referrals” mode
Add Keywords – Include terms like “refer a friend,” “share your story,” “you’ll love this”
Brand Details – Set your tone (friendly, enthusiastic, appreciative)
Complete Setup – Get AI-generated content: referral emails, social share kits, and testimonial requests

Enter your topic below to generate content that turns customers into advocates — instantly.

Case Study: A SaaS Tool That Grew 30% of New Users via Referrals

A task management app used Summrly to generate a “Refer & Earn” email sequence with pre-written social posts and email templates. Users could share with one click. Within 4 months, 30% of new signups came from referrals, and customer acquisition cost dropped by 50%.

FAQs

Can I generate referral email templates?
Yes. AI creates personalized, high-converting referral messages.
Does it work for B2B or B2C?
Perfect for both. Works for software, services, e-commerce, and digital products.
Can I create social sharing kits?
Absolutely. Generate ready-to-post captions, hashtags, and image ideas.
Will this increase word-of-mouth growth?
Yes. Empowering users to share drives organic, trusted acquisition.
Can I integrate with referral platforms like Friendbuy or ReferralCandy?
Yes. Export content for use in any referral or advocacy tool.

Don’t just hope for referrals — design for them. With Summrly, you create the content that turns happy customers into your most powerful marketing channel.

Enter your topic now and generate content that fuels customer advocacy and referral programs.