How to Bulk-generate News Articles to Keep Your Site Fresh in Google's Eyes

Keep Your Site Fresh with AI-Powered News Content — Generate timely, SEO-friendly news articles using Summrly’s content-first platform

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

How to Bulk-Generate News Articles to Keep Your Site Fresh in Google's Eyes

Google rewards websites that publish fresh, timely content — but keeping a news section active is hard without a team. With Summrly, you can generate SEO-friendly news articles at scale. Just enter your niche, and AI will create timely posts on trending topics, industry updates, and breaking news — keeping your site active, relevant, and favored by search engines. No journalists, no deadlines, no stress.

Why a Content-First Website Solves This

A stale site loses rankings. Summrly keeps yours fresh by starting with your topic and identifying trending subtopics. AI generates concise, factual news articles with headlines, summaries, and key takeaways — perfect for homepage updates, blog sections, or press rooms. This signals activity to Google, improves crawl frequency, and attracts return visitors — all with minimal effort.

Step-by-Step Guide

Create Your First Topic – Enter your industry (e.g., “renewable energy”) to find trending news angles.
Set Up Your Content Focus – Choose “news mode” for short, timely updates.
Add Keywords – Include trending terms or events (e.g., “solar panel price drop 2024”).
Brand Details – Add your publication name and tone (neutral, enthusiastic).
Complete Setup – Publish AI-generated news articles with dates, headlines, and summaries.

Enter your niche below to generate your first news article — and keep your site fresh and ranking.

Case Study: 100 News Posts, 3 Months, 2X Crawl Rate

A B2B tech site noticed declining crawl frequency and traffic. They used Summrly to generate 100 short news articles on topics like “AI regulation updates” and “new SaaS funding rounds.” Published at 3–5 per week, the content kept the site active and relevant. Within 3 months, Googlebot’s crawl rate doubled, indexation improved, and organic traffic increased by 65%. The site was seen as a living resource — not a static archive.

FAQs

Does Summrly find real trending topics?
Yes. AI analyzes search trends and industry signals to suggest timely angles.
Are the articles factual and neutral?
Yes. AI writes in a journalistic tone — you can verify and update with real data.
Can I schedule posts by date?
Yes. Assign publication dates to simulate real-time news flow.
Can I use this for press releases?
Yes. Works for company updates, product launches, and industry commentary.
Do I need to write headlines?
No. AI generates compelling, SEO-friendly headlines for every article.

Summary

Freshness is a ranking signal — and Summrly makes it easy to maintain. Generate timely, relevant news articles at scale, keeping your site active and attractive to both users and Google. No editorial team needed. No content droughts. Just enter your niche and let AI keep your site alive with news that matters.

Ready to stay current? Enter your topic below and publish your first news article today.