How to Optimize Old Content for New Keywords Without Manual Editing

Refresh Your Content Automatically for New Keywords — Use Summrly to update old posts with AI-powered keyword optimization

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

How to Optimize Old Content for New Keywords Without Manual Editing

Your old content could be ranking — if it wasn’t stuck in 2020. Search trends change, and outdated posts lose traffic. But manually updating hundreds of articles is exhausting. With Summrly, you can refresh old content for new keywords in minutes. Just enter your topic or URL list, and AI will rewrite, expand, and optimize your existing posts — adding trending terms, fresh data, and modern SEO structure — all without you lifting a finger.

Why a Content-First Website Solves This

Most websites let content rot. Summrly brings it back to life. Starting with your topic, AI analyzes current search trends and identifies high-opportunity keywords your old posts are missing. It then rewrites introductions, updates sections, and adds new paragraphs — transforming outdated content into fresh, relevant, SEO-ready articles. This boosts rankings, increases traffic, and extends the ROI of your content library.

Step-by-Step Guide

Create Your First Topic – Enter a topic from an old post (e.g., “home office setup”) to refresh it.
Set Up Your Content Focus – Choose “content refresh” mode to target new search trends.
Add Keywords – Include current keywords or let AI suggest trending terms.
Brand Details – Add your brand voice to maintain consistency.
Complete Setup – Publish AI-optimized updates or export them for your CMS.

Enter your topic below to breathe new life into old content — and start ranking for today’s search trends.

Case Study: 40 Old Posts, 80% Traffic Increase in 7 Weeks

A marketing blog hadn’t updated its content in 2 years. Traffic was declining. They used Summrly to refresh 40 underperforming posts. AI updated titles, added new data (e.g., “2024 trends”), and optimized for current keywords like “remote team collaboration tools.” Within 7 weeks, organic traffic to those posts increased by 80%, and 22 moved to page one. One refreshed article even ranked #1 for “best Zoom alternatives” — a term not in the original post.

FAQs

Can I upload old content for rewriting?
Yes. Paste text or URLs — AI will optimize it for new keywords.
Does it preserve the original meaning?
Yes. AI enhances content without changing your core message.
Can I choose which keywords to target?
Yes. Input your desired keywords or use AI suggestions.
Will Google see this as duplicate content?
No. Rewritten content is unique and updated — Google rewards fresh relevance.
Can I schedule refreshes regularly?
Yes. Set up quarterly or annual updates to keep content evergreen.

Summary

Don’t let your old content go to waste. With Summrly, you can automatically refresh it for new keywords, trends, and search intent — turning forgotten posts into traffic magnets. No more manual updates. No more stagnant rankings. Just enter your topic and let AI bring your content into the present.

Ready to revive your content? Enter your topic below and optimize your first post now.