How to Bulk-write Google Business Profile Posts for a Franchise

Keep Your Google Profiles Active with AI — Generate Google Business Profile posts at scale using Summrly’s content-first engine

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

How to Bulk-Write Google Business Profile Posts for a Franchise

Google Business Profile (GBP) posts drive visibility, clicks, and calls — but writing weekly updates for dozens of locations is impossible manually. With Summrly, you can generate engaging, localized GBP posts in bulk. Just enter your service and location, and AI will create timely, compliant posts for offers, events, updates, and promotions — keeping every franchise location active, visible, and competitive in local search.

Why a Content-First Website Solves This

Most franchise locations have inactive or inconsistent GBP profiles — hurting local rankings. Summrly starts with your topic and uses AI to generate posts that follow Google’s guidelines: 300 characters or less, with a clear CTA and local relevance. Each post feels authentic, not robotic, and can be customized with real offers or events. This keeps your listings fresh, improves engagement, and signals activity to Google.

Step-by-Step Guide

Create Your First Topic – Enter your service and city (e.g., “car wash in Miami”) to generate a GBP post.
Set Up Your Content Focus – Choose post type: Offer, Event, Update, or Product.
Add Keywords – Include local promotions (e.g., “free wax with wash on Sundays”).
Brand Details – Add your business name, logo, and campaign dates.
Complete Setup – Export or publish AI-generated posts directly to your GBP dashboard.

Enter your service and location below to generate your first Google Business post — and keep every franchise location active and visible.

Case Study: 50 Locations, 10 Weeks, 90% More GBP Engagement

A car wash franchise with 50 locations struggled with inconsistent GBP updates. Some locations posted weekly, others never. They used Summrly to generate 4 posts per location (offers, seasonal promos, events). AI created localized content like “Beat the Heat! $5 Off Any Wash in Phoenix This Week.” After publishing, average GBP engagement (clicks, calls, direction requests) increased by 90%, and 38 locations moved up in local rankings. Google rewarded the consistent, relevant activity.

FAQs

Does Summrly follow Google’s GBP post rules?
Yes. AI keeps posts under 300 characters, avoids spam, and includes valid CTAs.
Can I schedule posts in advance?
Yes. Export with publish dates or use with GBP scheduling tools.
Can I customize posts for real promotions?
Absolutely. Edit offers, dates, or add images before posting.
Do these posts improve local rankings?
Yes. Active profiles with fresh content rank higher in Google Maps and Local Pack.
Can I generate posts for holidays or events?
Yes. AI creates seasonal content for Mother’s Day, Black Friday, back-to-school, and more.

Summary

Google rewards active business profiles — and Summrly makes it easy to stay active at scale. Generate compliant, engaging GBP posts for every franchise location in minutes, not hours. No more missed opportunities. No more ghost profiles. Just enter your service and location, and let AI keep your brand visible in local search.

Ready to dominate local results? Enter your service and location below to create your first GBP post now.