How to Create Landing Page Variants for Different Audience Segments

HOWTO

Convert more visitors — Use Summrly’s AI to generate topic-based landing pages for every customer type

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

Speak Directly to Every Buyer—Generate Landing Page Variants That Convert

You send all visitors to one generic landing page, but different audiences have different needs. A startup founder cares about speed. A corporate buyer cares about security. Most brands miss conversions by using a one-size-fits-all approach. What if you could generate custom landing page variants for every audience segment—in minutes? With Summrly, you don’t need to design or write. Just enter your offer and audience, and AI generates tailored pages with messaging that speaks directly to their pain points and goals.

Why a Content-First Website Solves This

Generic landing pages convert poorly. Summrly starts with your audience segment as the topic and generates content-first pages that reflect their mindset. This means higher relevance, stronger trust, and better conversion rates—without building 10 separate sites.

Step-by-Step Guide

Create Your First Topic: Enter your offer (e.g., “project management tool”) as your base.
Set Up Your Content Focus: Choose audience: startups, enterprises, freelancers, or agencies.
Add Keywords: Include intent-based terms like “simple PM tool for solopreneurs” or “secure collaboration for teams.”
Brand Details: Add your tone, key differentiators, and audience-specific benefits (e.g., “no credit card needed” vs. “SSO support”).
Complete Setup: Publish as /audience pages or use in targeted ad campaigns.

Enter your offer and audience below to generate your first landing page variant instantly. Convert more by speaking directly to what matters.

Case Study: 4 Variants, 2.9x More Conversions in 5 Weeks

A SaaS company used Summrly to create landing page variants for startups, agencies, enterprises, and educators. After directing paid traffic to the right version, conversion rates increased 2.9x for startups and 2.1x for agencies. One enterprise page reduced sales calls by 60%—the page answered all their questions upfront.

FAQs

Q? Can I customize the CTA for each audience?
A. Yes. Set different goals: “Start Free Trial,” “Book Demo,” or “Download Guide.”
Q? Will the content feel personalized and not robotic?
A. Yes. AI adapts tone, examples, and benefits to match each audience’s mindset.
Q? Can I use this with Google Ads or Facebook targeting?
A. Yes. Perfect for ad-to-page funnels with audience-specific messaging.
Q? How fast can I generate 10+ landing page variants?
A. Under 4 hours. Each takes under 20 minutes to customize and publish.
Q? Can this work for e-commerce, coaching, or local services?
A. Yes. Works for any offer with multiple customer types.

Stop using a generic pitch. With Summrly, you can generate targeted, high-converting landing page variants for every audience—so you speak directly to what matters most.

Enter your offer and first audience now to generate your first variant in minutes.