How to Develop a Content Refresh Schedule Based on Performance Data

HOWTO

Keep Your Content Fresh with AI — Generate a data-driven refresh schedule using Summrly

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

How to Develop a Content Refresh Schedule Based on Performance Data

Your best content can go stale — but manually tracking what needs updating is overwhelming. With Summrly, you can generate a smart, automated content refresh schedule based on real performance data. Just enter your site or topic, and AI will analyze traffic trends, ranking drops, and content age — then recommend which posts to update, when, and why — keeping your site fresh, relevant, and high-ranking.

Why a Content-First Website Solves This

Most sites publish and forget. Summrly treats content as a living asset. Starting with your topic, AI monitors performance over time and flags posts that are declining in traffic, losing rankings, or becoming outdated. It then creates a prioritized refresh plan — so you can update high-potential articles before they fall off page one, extending their ROI and boosting SEO with freshness signals.

Step-by-Step Guide

Create Your First Topic – Enter your site name or category to begin performance analysis.
Set Up Your Content Focus – Choose refresh frequency: quarterly, bi-annual, or annual.
Add Keywords – Include key topics to prioritize refreshes in high-value areas.
Brand Details – Add your brand voice and content standards.
Complete Setup – Get an AI-generated refresh calendar with dates, priorities, and action items.

Enter your topic below to generate a data-driven refresh schedule — and keep your content performing year after year.

Case Study: 60 Posts, 1 Refresh Calendar, 70% Traffic Growth

A marketing blog had 60 high-potential posts losing traffic. They used Summrly to generate a 12-month refresh schedule. AI flagged 18 posts for immediate update (ranking on page 2), 25 for quarterly review, and 17 for annual refresh. They followed the plan, updating 3–4 posts per month. Within 6 months, traffic from refreshed content grew by 70%, and 14 posts jumped to page one — all from timely updates guided by data.

FAQs

How does Summrly decide what to refresh?
Based on traffic drops, ranking declines, content age, and keyword opportunity shifts.
Can I customize the refresh frequency?
Yes. Set monthly, quarterly, or annual cycles based on your niche.
Does it work for new or old sites?
Yes. New sites can plan ahead; old sites can audit and refresh.
Can I export the schedule?
Yes. Download as CSV, Google Calendar, or Notion template.
Will this improve my SEO?
Yes. Google rewards updated, accurate content with better rankings.

Summary

Content isn’t set-and-forget — it needs maintenance. With Summrly, you can generate a smart, AI-powered refresh schedule that keeps your best content performing. No more guesswork. No more rotting posts. Just enter your topic and let AI tell you when and what to update — so your site stays fresh and competitive.

Ready to future-proof your content? Enter your topic below and create your first refresh schedule now.