How to Create Content That Ranks in Google’s "local Pack” for Service-based Businesses

HOWTO

Dominate Local Search with AI — Generate content that ranks in the “Local Pack” using Summrly

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

How to Create Content That Ranks in Google’s “Local Pack” for Service-Based Businesses

The Local Pack (Google’s 3-pack) drives 44% of all local clicks — but most service businesses don’t rank. With Summrly, you can generate hyper-local, SEO-optimized content that boosts your chances of appearing in the Local Pack. Just enter your service and city, and AI will create location-specific pages with natural language, proximity signals, and NAP consistency — helping you rank for “plumber near me” and similar high-intent queries.

Why a Content-First Website Solves This

Google’s Local Pack rewards relevance, proximity, and prominence. Summrly starts with your service and generates content that speaks to all three. AI creates pages with local references, neighborhood names, and mobile-first CTAs like “Call Now” — all optimized for on-page SEO and user intent. This signals to Google that you’re a legitimate, local provider — increasing your odds of making the 3-pack.

Step-by-Step Guide

Create Your First Topic – Enter your service and city (e.g., “HVAC repair in Austin”) to generate a local page.
Set Up Your Content Focus – Choose your audience (homeowners, renters) and tone (trusted, urgent).
Add Keywords – Include local search terms like “emergency,” “same-day,” or “near [landmark].”
Brand Details – Add your business name, phone, address, and service areas.
Complete Setup – Publish AI-generated content optimized for Local Pack ranking factors.

Enter your service and city below to generate a Local Pack-optimized page — and start winning local customers today.

Case Study: 1 Location, 1 Page, 3 Weeks, Made the 3-Pack

A new electrician in Denver wasn’t showing up in the Local Pack despite having a website. They used Summrly to generate a location-optimized page with AI content like “Fast, reliable electrical repair in Denver neighborhoods like Highland and LoDo.” The page included NAP consistency, local keywords, and mobile CTAs. After publishing and verifying their GBP, they appeared in the Local Pack within 3 weeks — and booked 12 new jobs from search in the first month.

FAQs

Does this work for service-area businesses (SABs)?
Yes. Perfect for plumbers, cleaners, contractors, and other mobile service providers.
Can I use this for multiple locations?
Absolutely. Generate unique pages for each city or neighborhood you serve.
Do I need a physical storefront?
No. Works for home-based or van-based businesses serving a local area.
Will this work with Google Business Profile?
Yes. This content complements your GBP and improves local relevance.
Can I add customer reviews?
Yes. Insert real testimonials to boost trust and E-E-A-T.

Summary

The Local Pack is where local customers make decisions — and Summrly helps you get there. Generate hyper-relevant, SEO-optimized content that checks Google’s ranking boxes: local intent, proximity, and authority. No more invisibility. No more lost jobs. Just enter your service and city, and let AI build your path to the 3-pack.

Ready to dominate local search? Enter your service and city below and create your first Local Pack-optimized page now.