How to Run a Simple a/b Test on My Headline to See Which Converts Better?

Optimize for results — Create a topic-based website with Summrly and run fast A/B tests on headlines to boost clicks, engagement, and conversions

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Published on: | Author: Summrly Team

How to A/B Test Your Headline for Maximum Impact

Is your content great but underperforming? The headline might be the issue. With Summrly, you can run a simple A/B test on any headline — comparing two versions to see which gets more clicks, time-on-page, or conversions — all without technical setup or external tools.

Why a Content-First Website Solves This

When your site starts with a topic, every headline is a strategic decision. Summrly lets you test variations (e.g., “5 Easy Recipes” vs. “Dinner Ready in 20 Minutes”) and automatically shows the winner to most visitors after gathering enough data. This ensures your content performs at its best from day one.

Step-by-Step Guide

Create Your First Topic
Set Up Your Content Focus
Add Keywords
Brand Details
Complete Setup

While editing a post or landing page, click “A/B Test” > “Headline.” Enter a second version of your title (e.g., more emotional, benefit-driven, or curiosity-based). Set the test to run for 50/50 traffic split. Summrly tracks clicks, bounce rate, and engagement — then declares a winner in 3–7 days.

Enter your topic below to start building your site and make data-driven decisions that boost your content’s performance.

Real Results in 6–12 Weeks

Lisa, a productivity blogger, tested two headlines for her “Morning Routine Guide”: one neutral, one urgent (“How I 2X’d My Focus Before 8 AM”). The urgent version won with 68% more clicks and 40% longer time-on-page — leading to 3x more email signups.

Frequently Asked Questions

Q? Can I test more than two headlines?
Currently, we support A/B (two-variant) testing. Multi-page testing is coming soon.
Q? How long should I run a headline test?
3–7 days is ideal. Summrly notifies you when a winner is statistically significant.
Q? Does A/B testing affect SEO?
No. Only one URL is used, and the winning headline becomes canonical to avoid duplication.
Q? Can I test headlines on landing pages and blog posts?
Yes. Run tests on any page with traffic, including lead gen pages and articles.
Q? Can I see the performance data in real time?
Absolutely. View live metrics like click-through rate and bounce rate in the A/B dashboard.

Summary

Your headline is the first impression — and it can make or break engagement. With Summrly, you don’t have to guess what works. Test, learn, and optimize with real data. Enter your topic now and turn your best ideas into your best-performing content.