How to choose the right topic

Your topic should be:

• Broad enough to generate multiple subtopics (5-10 minimum)
• Specific enough to be meaningful to your target audience
• Relevant to your business or area of expertise

Examples:

• Good: "Sustainable Gardening" (broad but focused)
• Too broad: "Gardening" (too many unrelated subtopics)
• Too narrow: "Growing Tomatoes in Clay Soil" (limits content)

Keyword Strategy Tips

Mix of keyword types:

• Head terms: Short, competitive phrases (e.g., "content marketing")
• Long-tail keywords: More specific, less competitive (e.g., "content marketing strategies for small businesses")
• Question keywords: What your audience is asking (e.g., "how to create a content calendar")

Tools to find keywords: Google Keyword Planner, SEMrush, Ahrefs, AnswerThePublic

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

• Match your brand's tone and personality
• Incorporate your unique value propositions
• Reference your products/services naturally
• Maintain consistency across all content