How to Write Hotel Description Copy

Create Hotel Descriptions That Book Rooms — Create a topic-based website with Summrly and generate AI-powered hospitality content

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

Write Hotel Description Copy — That Fills Your Rooms and Earns 5-Star Reviews

You don’t need to write generic, forgettable hotel listings. With Summrly, you create a content-first website where AI generates immersive, emotionally compelling descriptions — so guests canfeelthe experience before they book.

Why a Content-First Website Wins at Hospitality Marketing

Most hotel descriptions focus on facts: “free Wi-Fi,” “king bed.” Summrly helps you sell thefeeling: “wake up to ocean views,” “unwind in a rainforest shower,” “explore cobblestone streets just steps away” — turning browsers into bookers.

How to Write Booking-Worthy Hotel Descriptions in 5 Steps

Create Your First Topic – Enter your property type (e.g., “boutique hotel,” “mountain lodge,” “urban resort”).
Set Up Your Content Focus – Define the guest experience (e.g., “romantic,” “family-friendly,” “luxury”).
Add Keywords – Include search terms like “pet-friendly,” “near downtown,” or “spa on-site.”
Brand Details – Add your tone (e.g., “elegant,” “cozy,” “adventurous”) and key amenities.
Complete Setup – Generate AI-powered descriptions that sell the stay, not just the room.

Want your hotel to stand out on Booking.com or Airbnb?

Enter your topic in the form above and let Summrly generate your first guest-winning description — no more “clean and comfortable.”

Case Study: Alpine View Lodge

A mountain resort had low direct bookings. They used Summrly to generate AI-powered copy like “Cozy Cabins with Panoramic Peaks — Wake Up to Fresh Snow and a Hot Cocoa Station.” Direct bookings increased by 65% in 3 months, and guest reviews mentioned “the description was exactly what we got.”

Frequently Asked Questions

Can AI write good hotel descriptions?
Yes. Summrly blends sensory details, location perks, and emotional appeal — exactly what travelers want.
Can I edit the description?
Absolutely. All content is fully editable — add photos, refine tone, or highlight seasonal offers.
Does it work for B&Bs and hostels?
Yes. Adapts to any hospitality type — luxury, budget, or boutique.
Will this help my direct bookings?
Yes. Compelling, on-brand descriptions reduce reliance on OTAs and boost direct revenue.
How do I get started?
Enter your topic in the form above and generate your first booking-ready description. Create Hotel Descriptions That Book Rooms — Create a topic-based website with Summrly and generate AI-powered hospitality content.

Summary

You don’t need to rely on photos alone. With Summrly, you create a content-first website that generates vivid, emotionally rich hotel descriptions — so guests book faster and stay longer. Enter your topic in the form above and start selling the experience.