What's the Best Way to Create Content for a Re-engagement Campaign?

Win Back Inactive Users with AI — Build a topic-based website with Summrly and generate AI-powered re-engagement emails and messages

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

How to Generate Content for a Re-engagement Campaign — That Brings Users Back

Inactive users are a missed opportunity — but sending generic “We miss you” emails rarely works. With Summrly, you can generate high-converting re-engagement content in minutes. Enter your audience or product, and AI creates personalized emails, push notifications, and social messages that reignite interest — with fresh value, urgency, or exclusive offers.

Why a Content-First Website Solves This

Most re-engagement campaigns feel desperate or irrelevant. Summrly starts with your topic and builds messaging around real user intent: it highlights new features, reminds them of unused benefits, or offers limited-time comebacks. This increases open rates, click-throughs, and reactivations — turning dormant users into active ones.

Step-by-Step Guide

Create Your First Topic – Enter your product or campaign goal (e.g., “reactivate fitness app users”).
Set Up Your Content Focus – Choose “re-engagement” or “win-back campaign.”
Add Keywords – AI suggests phrases like “you’re missing your streak,” “new workouts added,” or “exclusive comeback offer.”
Brand Details – Add your tone, incentives, and brand voice.
Complete Setup – Get AI-generated emails, SMS, and in-app messages — ready to send.

Enter your product below to win back inactive users — with content that feels personal, not pushy.

Case Study: An App That Reactivated 22% of Dormant Users

A meditation app had 50K inactive users. They used Summrly to generate a 3-email re-engagement sequence. AI created subject lines like “Your calm space is waiting” and highlighted new sleep stories and progress stats. They added a “7-day free access” offer. Within 2 weeks, 22% of recipients reopened the app, 8% upgraded to paid, and churn slowed significantly. One user said, “I forgot how much I loved this.”

FAQs

Q? Can I segment users by inactivity period?
Yes. Generate different messages for 30, 60, or 90+ day inactive users.
Q? Does it work for email, SMS, or push?
Absolutely. Create content for any re-engagement channel.
Q? Can I add special offers or discounts?
Yes. AI weaves in incentives naturally to boost response.
Q? Will it help with retention metrics?
Yes. Effective re-engagement improves LTV and reduces churn.
Q? Is this good for apps or e-commerce?
Perfect. Ideal for SaaS, subscription services, or online stores.

Summary

Don’t let inactive users disappear. With Summrly, you can generate compelling, personalized re-engagement content at scale — so you win back attention, rebuild habits, and recover revenue. Turn “lost” users into loyal ones.

Enter your product now and launch a re-engagement campaign — in minutes, not days.