How to Develop a Content Strategy Based on What's Already Working?

Double down on success — Create a topic-based website with Summrly and build a data-driven content strategy using your top-performing pages and audience insights

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

How to Build a Content Strategy That Actually Works

Are you guessing what to write next — or recycling ideas that don’t perform? With Summrly, you don’t need to guess. Use real data from your top pages, search queries, and traffic sources to build a content strategy that grows faster and converts better.

Why a Content-First Website Solves This

When your site starts with a topic, every piece of content is trackable and connected. Summrly shows you what’s working — like a post on “budget meal prep” that gets 5x more traffic — then suggests related topics (e.g., “meal prep for couples” or “freezer-friendly recipes”) to expand your reach.

Step-by-Step Guide

Create Your First Topic
Set Up Your Content Focus
Add Keywords
Brand Details
Complete Setup

Go to “Analytics” > “Content Strategy” and review your top pages, popular search queries, and keyword rankings. Click “Generate Strategy” to get AI-powered recommendations for new topics, content clusters, and publishing frequency based on real performance.

Enter your topic below to start building your site and create a content plan fueled by data — not guesswork.

Real Results in 6–12 Weeks

Derek, a personal finance blogger, used Summrly’s insights to double down on “side hustle” content. In 10 weeks, he published 18 related posts and grew his traffic by 220%, with 5 articles ranking on page one of Google.

Frequently Asked Questions

Q? Does Summrly suggest topics based on SEO or engagement?
Both. It analyzes traffic, time-on-page, shares, and keyword potential.
Q? Can I filter recommendations by goal (e.g., traffic, leads, sales)?
Yes. Choose your focus to tailor the strategy.
Q? Can I export the content strategy?
Yes. Download as PDF or CSV for planning or team sharing.
Q? Does it work for new sites with little data?
Yes. For new sites, it uses niche benchmarks and keyword trends to suggest starters.
Q? Can I schedule the recommended content?
Absolutely. One-click add to your content calendar with AI-generated drafts.

Summary

Your best content is your best roadmap. With Summrly, you can turn performance data into a powerful content strategy that scales. Stop guessing. Start growing. Enter your topic now and build a plan that’s proven to work.