How to Generate Gift Guide Content for Different Customer Personas

HOWTO

Create AI-powered gift guides with Summrly — Topic-based, personalized content for every buyer and recipient

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

Boost Holiday Sales — Generate Gift Guides for Every Customer Type

You know gift guides convert — but writing them for every audience (dads, teachers, pet lovers) takes weeks. Most brands publish one generic list. What if you could generate personalized, high-converting gift guides — one for each customer persona — in minutes?

With Summrly, you can. Enter a buyer type (e.g., “gifts for tech-loving teens”), and our AI builds a full guide — with product picks, descriptions, and CTAs — so you help shoppers choose and increase sales.

Why a Content-First Website Solves This

Most gift guides are one-size-fits-all — not helpful for specific buyers. A content-first approach starts with the shopper as the topic. Summrly generates guides that answer “What should I get for X?” — like “Last-Minute Gifts for Busy Moms” or “Luxury Picks for Her.” This improves relevance, SEO, and conversion rates across your store.

Step-by-Step Guide

Create Your First Topic – Enter a persona (e.g., “gifts for new dads”) as your core topic.
Set Up Your Content Focus – Define the recipient’s interests: practical, fun, or luxury.
Add Keywords – Summrly suggests phrases like “best gifts for new dads 2024” or “thoughtful presents for first-time parents.”
Brand Details – Add your tone (warm, playful, sophisticated) and brand style.
Complete Setup – AI generates a full gift guide with 5–10 product picks, blurbs, and CTAs — ready to publish.

Enter a customer persona below and let Summrly create your first gift guide in seconds — then scale to every audience you serve.

Case Study: Toy Store Increased Holiday Revenue by 60%

A toy retailer used to publish one “Top 10 Gifts” list. They switched to Summrly and generated 12 targeted guides — “Gifts for STEM Kids,” “Outdoor Toys for Toddlers,” etc. Each ranked on Google, drove traffic, and increased average order value. Holiday revenue rose by 60%, and parents said, “I finally found the right gift fast.”

FAQs

Can I create 20+ gift guides?
Yes. Generate as many as you need — each tailored to a unique buyer persona.
Are the guides personalized and helpful?
Yes. AI focuses on real gifting challenges — budget, age, interests — to make choices easy.
Can I add price filters or age ranges?
Absolutely. Include them during setup — AI weaves them into product descriptions.
Do I need to write the content myself?
No. All content is AI-generated and editable — refine for brand fit or inventory.
Is this good for SEO and email?
Perfect for both. Gift guides rank for seasonal searches and convert in email campaigns.

Stop making shoppers guess. Start guiding them to the perfect gift — with smart, shoppable guides.

With Summrly, your next gift guide is just one persona away. Enter your audience now and launch in minutes.