How to Create a Lead Nurturing Sequence Using My Existing Content?

Turn readers into customers — Build a topic-based website with Summrly and automate a content-powered email sequence that educates and converts over time

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

How to Nurture Leads with Your Best Content

Are new subscribers going cold after signing up? With Summrly, you can turn your top blog posts, guides, and videos into an automated email nurture sequence — so you stay top-of-mind and guide leads toward a purchase or consultation.

Why a Content-First Website Solves This

When your site starts with a topic, your content is already structured to educate and convert. Summrly helps you repurpose your best articles into a 5-7 day email flow — like “Day 1: Intro to Meal Prep,” “Day 3: 3 Easy Recipes,” “Day 5: Get My Free Guide” — building trust before you pitch.

Step-by-Step Guide

Create Your First Topic
Set Up Your Content Focus
Add Keywords
Brand Details
Complete Setup

Go to “Marketing” > “Nurture Sequences” > “Create from Content.” Select your lead magnet, then choose 3–5 high-performing posts that align with your offer. Summrly turns them into email drafts with CTAs. Connect to Mailchimp or ConvertKit and activate the sequence.

Enter your topic below to start building your site and turn passive readers into engaged, ready-to-buy customers — automatically.

Real Results in 6–12 Weeks

Lisa, a wellness coach, built a nurture sequence using her top 5 anxiety management posts. In 8 weeks, 29% of subscribers booked a discovery call — a 3x increase from her previous generic welcome email.

Frequently Asked Questions

Q? Can I customize the email timing?
Yes. Set delays between emails (e.g., Day 1, Day 3, Day 7).
Q? Can I add a promotional offer at the end?
Absolutely. Include a coupon, booking link, or course invite in the final email.
Q? Does it work with all email providers?
Yes. Integrates with Mailchimp, ConvertKit, ActiveCampaign, and more.
Q? Can I segment my audience for different sequences?
Yes. Create sequences based on topic interest, source, or behavior.
Q? Can I track open and click rates?
Yes. View performance in your email tool or Summrly’s analytics dashboard.

Summary

Great content shouldn’t end at the page. With Summrly, you can reuse your best posts to nurture leads and drive conversions — without writing new emails from scratch. Enter your topic now and turn your content into a 24/7 sales engine.