How to Create Different Landing Pages for Different Customer Groups?

Personalize your message — Create a topic-based website with Summrly and build targeted landing pages for distinct audiences without extra work

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

How to Make Landing Pages for Different Customer Segments

Are you using the same landing page for freelancers, agencies, and solopreneurs — even though their needs are different? With Summrly, you can create multiple landing pages tailored to each customer group, so your message resonates and converts better.

Why a Content-First Website Solves This

When your site starts with a topic, you can branch into audience-specific variations. One topic (“AI Writing Tool”) becomes three pages: “For Bloggers,” “For Marketers,” “For Agencies” — each with customized headlines, benefits, and CTAs. All powered by the same core content.

Step-by-Step Guide

Create Your First Topic
Set Up Your Content Focus
Add Keywords
Brand Details
Complete Setup

After creating your main landing page, click “Duplicate” and adjust the headline, audience-specific benefits, and CTA. Use UTM tags or ad targeting to send each group to their version. Summrly keeps branding consistent while personalizing the message.

Enter your topic below to start building your site and speak directly to each segment — so more visitors feel seen and ready to act.

Real Results in 6–12 Weeks

James, a SaaS founder, created three versions of his homepage for different roles. In 7 weeks, his conversion rate increased by 52%, with freelancers and agencies showing the highest engagement.

Frequently Asked Questions

Q? Can I A/B test different audience pages?
Yes. Run tests between segments to see which messaging performs best.
Q? Do I need separate websites for each group?
No. All pages live on the same site under different URLs (e.g., /for-bloggers).
Q? Can I use different lead magnets for each group?
Absolutely. Offer a “Blog Post Template” for writers and a “Campaign Planner” for marketers.
Q? Can I track performance by audience?
Yes. View traffic, bounce rate, and conversions for each landing page separately.
Q? Will this hurt my SEO?
No. As long as each page offers unique value, they can rank for different keywords.

Summary

One size doesn’t fit all. With Summrly, you can create targeted landing pages that speak directly to each customer group — increasing relevance, trust, and conversions. Enter your topic now and turn broad appeal into personalized impact.