How to Create Email Marketing Product Highlights

Write Product Spotlight Emails That Convert — Start your topic-based website with Summrly and generate AI-powered promotional content

Welcome

Get started with Summrly

Create Your First Topic

Set up your content focus

Add Keywords

Optimize for search engines

Brand Details

Tell us about your business

Complete Setup

Start creating content

Get Started with Summrly

Let's get you set up with your first content topic. This will only take a few minutes.

What to Expect

We'll guide you through 5 simple steps to create your first content topic:

Choose a topic - The main subject you want to create content about
Add keywords - Terms your audience searches for
Set brand details - Tell us about your business
Select template - Choose your content layout
Start creating - Generate your first content

Brand Details & Template

Tell us about your business and choose a content template

Why this matters

This information helps us tailor the content to your brand's voice and style. We'll use it to:

Match your brand's tone and personality
Incorporate your unique value propositions
Reference your products/services naturally
Maintain consistency across all content

Brand Name*

Website URL We'll use this to understand your existing content

Contact Email*

AI API Key Leave blank to use our default key

Preferred Content Tone*

Tone Preview:

Our professional tone creates content that is polished, well-researched, and authoritative while maintaining clarity and precision in communication.

Select Template

Choose a layout for your content

Published on: | Author: Summrly Team

Create Email Marketing Product Highlights — That Drive Clicks and Sales

You don’t need to stare at a blank screen when promoting a product. With Summrly, you create a content-first website where AI generates engaging, benefit-driven email highlights — so you boost opens, clicks, and conversions.

Why a Content-First Website Wins at Email Promotions

Most product emails are boring or generic. Summrly uses your offer and audience to generate compelling subject lines, intros, bullet points, and CTAs — all optimized for your campaign goal.

How to Write High-Converting Product Emails in 5 Steps

Create Your First Topic – Enter your product (e.g., “new skincare serum,” “limited-edition sneakers”).
Set Up Your Content Focus – Define your audience and their pain points.
Add Keywords – Include terms like “new arrival,” “limited stock,” or “bestseller.”
Brand Details – Add your tone (e.g., “exciting,” “exclusive”) and CTA.
Complete Setup – Generate AI-powered email copy and export to your ESP.

Ready to turn product launches into sales spikes?

Enter your topic in the form above and let Summrly generate your first product highlight email — no copywriting skills needed.

Case Study: StyleDrop Co

A fashion brand’s product emails had a 1.8% CTR. They used Summrly to generate AI-powered highlights like “Just Dropped: The Summer Dress Everyone’s Talking About.” CTR jumped to 6.3%, and revenue from email increased by 210%.

Frequently Asked Questions

Can AI write good product emails?
Yes. Summrly focuses on urgency, benefit, and clarity — proven to convert.
Can I edit the email?
Absolutely. All content is fully editable — refine tone, add images, or adjust timing.
Does it work with email tools?
Yes. Copy and paste into Mailchimp, Klaviyo, or ConvertKit — works anywhere.
Will this improve my ROI?
Yes. Strong copy increases CTR, conversion rate, and average order value.
How do I get started?
Enter your topic in the form above and generate your first product highlight. Write Product Spotlight Emails That Convert — Start your topic-based website with Summrly and generate AI-powered promotional content.

Summary

You don’t need to write every product email from scratch. With Summrly, you create a content-first website that generates persuasive, on-brand promotional emails — so you drive more sales with less effort. Enter your topic in the form above and start converting subscribers into customers.